Comcast Boosts Multicultural Programming with the Launch of Sling TV on X1
November 22 2016 - 4:15PM
Business Wire
Sling TV App Will Offer More Than 425 Channels
Including 320+ Multicultural Networks in 21 Languages
Comcast and Sling TV today announced that Sling TV, the live and
on demand Internet TV service, will launch on the X1 platform,
giving Comcast’s X1 customers access over the Internet to even more
content, including hundreds of new multicultural programs and
channels. The companies are working to add Sling TV to X1 and will
provide more details when the content is available to
customers.
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“The addition of Sling TV’s multicultural programming will be an
excellent complement to the existing international offerings on X1
and will be attractive to our customers,” said Javier Garcia,
Senior Vice President and General Manager, Multicultural Services
for Comcast Cable. “Our customers are becoming increasingly diverse
and this is a fantastic opportunity to quickly deliver even more
customized and multicultural programming to them, on an X1 platform
that’s smart, fast and easy-to-use.”
“Sling TV’s debut on Comcast’s X1 is another step forward in our
promise to consumers to be available on their favorite platforms,”
said Ben Weinberger, Chief Product Officer, Sling TV. “For the
first time, millions of Comcast customers will have access to new
multicultural programming options as well as the full suite of
Sling TV programming.”
Multicultural consumers are the fastest growing segment of the
U.S. population, increasing by 2.3 million per year. Census
projections show that multicultural populations will become a
majority by 2044. Providing culturally relevant content for diverse
audiences and language groups, including Arabic, Chinese, Urdu and
more, Sling TV will offer X1 customers easier access to Sling TV’s
broad range of multicultural programming delivered over the
Internet.
Pricing for Sling TV services on X1 will be consistent with
current offers on other platforms. Sling TV’s multicultural
packages start at $10 per month. All Sling TV packages will be
available, giving customers the option to customize packaging with
genre- and language-specific add-ons.
X1 is a cloud-based platform that combines live TV, on demand
content, a cloud DVR, and streaming video from the web, into one
seamless experience. The platform includes a voice remote control
as well as Spanish user-interface. X1 is currently available across
Comcast’s entire footprint.
About Comcast Cable
Comcast Cable is one of the nation's largest video, high-speed
Internet and phone providers to residential customers under the
XFINITY brand and also provides these services to businesses.
Comcast has invested in technology to build an advanced network
that delivers among the fastest broadband speeds, and brings
customers personalized video, communications and home management
offerings. Comcast Corporation (Nasdaq:CMCSA) is a global media and
technology company. Visit www.comcastcorporation.com for more
information.
About Sling TV
Sling TV provides over-the-top television services, including
general market and multicultural live and on-demand programming. It
is available on televisions, tablets, game consoles, computers,
smartphones and other streaming devices. Sling TV offers two
streaming services, which collectively include more than 100
channels and programming content from Disney/ESPN (Sling Orange /
single-stream only), Fox (Sling Blue / multi-stream only), NBC
(Sling Blue / multi-stream only), NBA TV, NHL Network, Pac-12
Networks, HBO®, STARZ, AMC, A&E, Turner, Scripps, GSN,
Hallmark, Viacom, EPIX, AXS and Univision. Additionally, Sling TV
offers a suite of standalone and add-on Spanish-language
programming packages tailored to English-dominant, bilingual and
Spanish-dominant U.S. households. Sling’s multicultural offering
currently provides more than 280 channels in 20 languages across
multiple devices to U.S. households. Visit www.sling.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161122006113/en/
Comcast:Lisa Scalzo, 215-286-5211Lisa_Scalzo@comcast.comorSling
TV:Candace Dean, 303-723-2985candace@sling.com
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