Enjoy The Cheesecake Factory’s New Chocolate Hazelnut Crunch Cheesecake

The Cheesecake Factory Incorporated (NASDAQ:CAKE):

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160729005029/en/

New Chocolate Hazelnut Crunch Cheesecake available at The Cheesecake Factory beginning July 29. (Photo: Business Wire)

What     Today and tomorrow, The Cheesecake Factory® is celebrating National Cheesecake Day in a BIG way by offering guests who dine-in at any of its 189 locations on July 29 or July 30 any slice of its more than 30 legendary flavors of cheesecake for half price*. Guests can enjoy The Cheesecake Factory’s newest flavor – Chocolate Hazelnut Crunch Cheesecake – today as well. The new Chocolate Hazelnut Crunch Cheesecake features chocolate hazelnut cheesecake topped with hazelnut crunch and Nutella®!   When

Friday, July 29, 2016 and Saturday, July 30, 2016Both days during regular business hours

  Where 189 restaurants throughout the U.S.A. & Puerto Rico (dine-in only)  

Visuals

  • Lines of guests waiting to enjoy any slice at half price
  • More than 30 varieties of world-famous cheesecake
  • The Cheesecake Factory managers available to discuss cheesecake flavors and how many slices of cheesecake they expect to serve on National Cheesecake Day

For more information visit www.thecheesecakefactory.com

*One slice of cheesecake per dine-in guest. Must be present. Offer valid at restaurants in the U.S.A. and Puerto Rico.

Nutella® is a registered trademark of Ferrero S.p.A. All rights reserved

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company, through its subsidiaries, owns and operates 202 full-service, casual dining restaurants throughout the U.S.A. and Puerto Rico, including 189 restaurants under The Cheesecake Factory® mark; 12 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. Internationally, 12 The Cheesecake Factory® restaurants operate under licensing agreements. The Company’s bakery division operates two bakery production facilities, in Calabasas Hills, CA and Rocky Mount, NC, that produce quality cheesecakes and other baked products for its restaurants, international licensees and third-party bakery customers. In 2016, the Company was named to the FORTUNE Magazine “100 Best Companies to Work For®” list for the third consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and 100 Best Companies to Work For® are registered trademarks of Time Inc. and are used under license. From FORTUNE Magazine, March 15, 2015 ©2015 Time Inc. FORTUNE and Time Inc. are not affiliated with, and do not endorse products or services of, The Cheesecake Factory Incorporated.

Murphy O’Brien Public RelationsLisa Goldstein / Stephanie Senter / Jenny Loeb / Angela Ibarra / Christena Bruchey310-453-2539Cheesecake@murphyobrien.com

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