The Cheesecake Factory Celebrates National Cheesecake Day July 29 and 30 by Offering Any Slice at Half Price
July 07 2015 - 8:11AM
Business Wire
New Salted Caramel Cheesecake Debuts July
29
The Cheesecake Factory® will celebrate National Cheesecake Day
in a big way this year by making it a two-day celebration and
offering dine-in guests any slice of its more than 30 legendary
flavors of cheesecake for half price* on both July 29 and July 30.
Traditionally celebrated on July 30, The Cheesecake Factory will
start its two-day National Cheesecake Day celebration a day early
and unveil its newest flavor – Salted Caramel Cheesecake – on July
29. Dine-in guests can try a slice of the new Salted Caramel
Cheesecake, or any of The Cheesecake Factory’s more than 30
legendary flavors of cheesecake, for half price on both Wednesday,
July 29 and Thursday, July 30*.
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The Cheesecake Factory's New Salted
Caramel Cheesecake (Photo: Business Wire)
The Cheesecake Factory’s Salted Caramel Cheesecake features
caramel cheesecake and creamy caramel mousse on a blonde brownie
all topped with salted caramel. And for every slice of the new
cheesecake sold over the next year, The Cheesecake Factory will
donate 25 cents to Feeding America®, the nation’s largest domestic
hunger relief organization.
Guests can’t help but smile when a slice of their favorite
cheesecake is set in front of them, and The Cheesecake Factory is
encouraging fans to say “cheese” and snap a selfie with their
cheesecake for a chance to win big prizes in the “Say Cheesecake”
Contest. On July 29, July 30 and July 31, guests who take a
photo of themselves with a slice of any of The Cheesecake Factory’s
legendary cheesecakes and post it along with the hashtag
#SayCheesecakeContest to Instagram or Twitter, or to the contest
post on The Cheesecake Factory’s official page on Facebook, will
have a chance to win up to $1,000**. The top 20 photos will be
featured in a photo gallery for fan voting from August 3 to August
5 at www.saycheesecakecontest.com, and the photo that receives the
most fan votes will be named the grand prize winner and receive
$1,000. There will be 9 runners-up who will each win $100 in
Complimentary eCards to The Cheesecake Factory.
“We know our guests look forward to enjoying a slice of any of
our delicious cheesecakes for half price on National Cheesecake
Day,” said David Overton, Founder and CEO of The Cheesecake
Factory. “National Cheesecake Day gives us the chance to celebrate
our favorite day of the year while also unveiling a new cheesecake,
and we are so pleased to be introducing the Salted Caramel
Cheesecake to our guests.”
*One slice of cheesecake per dine-in guest. Must be present.
**Contest conditions apply. For complete eligibility
requirements, how to enter, description of prizes, judging
criteria, and Official Rules, visit SayCheesecakeContest.com. No
purchase necessary to enter or win.
For more information about The Cheesecake Factory®, please visit
www.TheCheesecakeFactory.comFan us on Facebook at
www.facebook.com/TheCheesecakeFactoryFollow us on Twitter at
www.twitter.com/cheesecake
About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated created the upscale casual
dining segment in 1978 with the introduction of its namesake
concept. The Company, through its subsidiaries, operates 192
full-service, casual dining restaurants throughout the U.S. and
Puerto Rico, including 179 restaurants under The Cheesecake
Factory® mark; 12 restaurants under the Grand Lux Cafe® mark; and
one restaurant under the RockSugar Pan Asian Kitchen® mark.
Internationally, nine The Cheesecake Factory® restaurants operate
under licensing agreements. The Company’s bakery division operates
two bakery production facilities in Calabasas Hills, CA and Rocky
Mount, NC that produce quality cheesecakes and other baked
products. In 2015, the Company was named to the FORTUNE Magazine
“100 Best Companies to Work For®” list for the second consecutive
year. To learn more about the Company, visit
www.thecheesecakefactory.com.
FORTUNE and 100 Best Companies to Work For® are registered
trademarks of Time Inc. and are used under license. From FORTUNE
Magazine, March 15, 2015 ©2015 Time Inc. FORTUNE and Time Inc. are
not affiliated with, and do not endorse products or services of,
The Cheesecake Factory Incorporated.
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Murphy O’Brien Public RelationsWendi Shapiro / Stephanie Senter
/ Jenny Burke / Angela
Ibarra310-453-2539Cheesecake@murphyobrien.com
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