CAKE Cheesecake Factory Inc

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):

February 18, 2015

THE CHEESECAKE FACTORY INCORPORATED

(Exact Name of Registrant as Specified in its Charter)

26901 Malibu Hills Road

Calabasas Hills, California 91301

(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code:

(818) 871-3000

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14.d-2(b))

o  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

In a press release dated February 18, 2015, The Cheesecake Factory Incorporated (“Company”) announced that it will present at two upcoming investment conferences. Details regarding the presentations are below.

·                  Bank of America Merrill Lynch 2015 Consumer & Retail Conference (New York) on

March 4, 2015 at 8:50 a.m. Eastern Time

·                  UBS Global Consumer Conference (Boston) on March 5, 2015 at 9:30 a.m. Eastern Time

David Overton, Chairman and Chief Executive Officer, and Doug Benn, Executive Vice President and Chief Financial Officer, will present on behalf of the Company.

The presentations will be webcast on the Company’s website at investors.thecheesecakefactory.com.  A replay of the webcasts will be available following the live presentations.

ITEM 9.01     FINANCIAL STATEMENTS AND EXHIBITS

(d)        Exhibits

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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EXHIBIT INDEX

4

EXHIBIT 99.1

PRESS RELEASE

THE CHEESECAKE FACTORY TO PRESENT

AT INVESTMENT CONFERENCES

Calabasas Hills, CA — February 18, 2015 — The Cheesecake Factory Incorporated (NASDAQ: CAKE) announced today that it will present at two upcoming investment conferences. Details regarding the presentations are below.

·                  Bank of America Merrill Lynch 2015 Consumer & Retail Conference (New York) on

March 4, 2015 at 8:50 a.m. Eastern Time

·                  UBS Global Consumer Conference (Boston) on March 5, 2015 at 9:30 a.m. Eastern Time

David Overton, Chairman and Chief Executive Officer, and Doug Benn, Executive Vice

President and Chief Financial Officer, will present on behalf of the Company.

The presentations will be webcast on the Company’s website at investors.thecheesecakefactory.com.  A replay of the webcasts will be available following the live presentations.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept.  The Company operates 189 full-service, casual dining restaurants throughout the U.S. and Puerto Rico, including 177 restaurants under The Cheesecake Factory® mark; 11 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark.  Internationally, eight The Cheesecake Factory® restaurants operate under licensing agreements.  The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce quality cheesecakes and other baked products.  In 2014, the Company was named to Fortune magazine’s “100 Best Companies to Work For” list. To learn more about the Company, visit thecheesecakefactory.com.

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The Cheesecake Factory Incorporated

26901 Malibu Hills Road, Calabasas Hills, CA 91301 · Telephone (818) 871-3000 · Fax (818) 871-3100