Global Study Reveals 90 Percent of Companies Benefit from Big Data in Today's Application Economy
June 15 2015 - 09:00AM
Business Wire
Majority of companies using Big Data analytics
can better understand customers and see higher returns
The results of a global study commissioned by CA Technologies
has revealed Enterprise Big Data strategies are delivering key
benefits to organizations despite noted challenges in
implementation. Most notably, nine in 10 organizations are
experiencing or anticipate seeing, more effective targeted
marketing and selling campaigns. Additionally, 88 percent see or
anticipate increased revenue. These benefits are impressive despite
92 percent of respondents citing obstacles to their Big Data
projects.
The study, titled The State of Big Data Infrastructure:
Benchmarking Global Big Data Users to Drive Future
Performance, revealed the top five
major obstacles to overcome for successful big data project
implementation. These include: insufficient existing infrastructure
(32 percent), organizational complexity (27 percent),
security/compliance concerns (26 percent), lack of budget/resources
(25 percent), and a lack of visibility into information and
processes (25 percent).
Yet the benefits clearly outweigh the obstacles as 84 percent of
large organizations have already, or plan to, implement a Big Data
project within the next year. Managers cite improving customer
experience (60 percent), acquiring customers (54 percent) and
keeping up with competition (41 percent) as critical business
factors and major drivers for deploying Big Data projects.
“This research uncovers the promise of Big Data and its
application to a broad range of organizational priorities,” said
David Hodgson, general manager, Mainframe, CA Technologies. “While
organizations face challenges in tackling complexities associated
with implementation efforts, the results overwhelmingly demonstrate
that companies are committed to developing and deploying fully
integrated Big Data strategies. By overcoming the obstacles,
companies can successfully compete in the application economy.”
According to the survey, companies see Big Data as an important
aspect of digital transformation in the application economy.
Respondents report already seeing, or anticipating, benefits of
increased revenue (88 percent), improved competitive positioning
(92 percent), ability to provide new products or services (94
percent), and more effective targeted marketing campaigns (90
percent).
Additional key findings revealed:
- Virtually all (98 percent) respondents
acknowledge that major investments are required to allow their Big
Data projects to work well.
- More than half (56 percent) of
respondents see scaling existing projects to address more data
sources as a major priority for their Big Data projects
- The majority of Big Data projects are
independent, with one in five organizations having a project
limited to a single department or area.
The amount of data organizations have has increased by an
average of 16 percent in the last two years, which is predicted to
rise by a further 24 percent in the next two years. The benefits of
implementing Big Data projects as a way to succeed in the
application economy ultimately outweighs the challenges for
businesses. On average, respondents have experienced improvements
of up to 21 percent due to successful Big Data projects.
Resources
The State of Big Data Infrastructure Whitepaper
Infographic
Survey Methodology
Vanson Bourne conducted the CA Technologies-sponsored study of
1,000 IT managers in 11 countries from a range of sectors,
including retail, financial services, banking, telecom, insurance,
and government. The key elements of the study focused on the
complexities and challenges organizations are facing with their Big
Data infrastructure and environment.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels
transformation for companies and enables them to seize the
opportunities of the application economy. Software is at the heart
of every business in every industry. From planning, to development,
to management and security, CA is working with companies worldwide
to change the way we live, transact, and communicate – across
mobile, private and public cloud, distributed and mainframe
environments. Learn more at www.ca.com.
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Legal Notices
Copyright © 2015 CA, Inc. All Rights Reserved. All trademarks,
trade names, service marks, and logos referenced herein belong to
their respective companies. Some information in this press release
is based upon CA, customer or third party experiences with big data
software in a variety of development, customer and third party
environments. Past performance of the software in such development,
customer and third party environments is not indicative of the
future performance of such software product in identical, similar
or different environments. CA does not warrant that any applicable
CA software product will operate as specifically set forth in this
press release. CA will support such product(s) only in accordance
with (i) the documentation and specifications provided with such
product, and (ii) CA’s then-current maintenance and support policy
for such product.
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version on businesswire.com: http://www.businesswire.com/news/home/20150615005197/en/
PressKelley Schultz, +1
646-826-6035Kelley.Schultz@ca.com
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