Buffalo Wild Wings Helps Fans “Wing In” the New Year with Citrus Bowl Activations
December 14 2016 - 10:24AM
Business Wire
Programs Aim to Bring Game Alive in Stadium, in
Restaurants and Across Social Media
Buffalo Wild Wings today announced a series of activations
leading up to and during the Buffalo Wild Wings Citrus Bowl that
will help college football fans “wing in” the New Year wherever
they are watching the game – in stadium, in restaurant or following
along digitally.
The Buffalo Wild Wings Citrus Bowl, featuring the No. 20 LSU
Tigers (7-4, 5-3 SEC) and the No. 13 Louisville Cardinals (9-3, 7-1
ACC) led by the 2016 Heisman Trophy winner, will be played at 11
a.m. ET on Saturday, Dec. 31, 2016 and televised nationally by
ABC.
Buffalo Wild Wings Citrus Bowl activation highlights include a
halftime performance by country music star Cole Swindell;
in-stadium wing giveaways; a panoramic End Zone Selfie Station;
exclusive fan-sourced interviews with team coaches on Twitter; a
custom Snapchat filter at restaurants and the stadium; and
philanthropic activities supporting the Boys & Girls Clubs of
America.
“As we host the first Citrus Bowl to be held on New Year’s Eve,
we are excited to offer college football fans the opportunity to
celebrate and follow this historic bowl game like never before,”
said Bob Ruhland, vice president of marketing at Buffalo Wild
Wings. “From the fans in the stands, to our guests in more than
1,200 restaurants and those following from home, our bowl game
extensions are focused on bringing the game alive and providing
unique access to fans everywhere.”
In StadiumFor the first time, the Buffalo Wild Wings
Citrus Bowl will feature a halftime performance by award-winning
and platinum-selling country music artist Cole Swindell, who
recently achieved his sixth consecutive No. 1 single. Cole will
perform a mix of two No. 1 singles off his platinum-certified debut
album – “Let Me See Ya Girl” and “Chillin’ It.”
Fans who venture into the concession stands throughout the main
concourse and plaza level will find several exclusive food
offerings from Buffalo Wild Wings, including boneless wings spun in
Honey BBQ or Medium sauces, served with fries.
Fans attending the game can also commemorate their Buffalo Wild
Wings Citrus Bowl experience with an ultimate selfie with thousands
of fellow fans at a new End Zone Selfie Station. Located at the
south end of the stadium, the one-of-a-kind photo will feature an
unobstructed panoramic view of the end zone and field and can be
shared via social media.
Additionally, Buffalo Wild Wings will be featuring special,
in-venue promotions on game day.
In RestaurantTo encourage fans to capture and share their
excitement for the game, B-Dubs will offer a custom Buffalo Wild
Wings Citrus Bowl-themed Snapchat filter at all restaurants (from
Dec. 26 through Dec. 31) and in the stadium in Orlando (on Dec.
31).
Two Buffalo Wild Wings restaurants in Baton Rouge and nine
restaurants in Louisville will also host ticket giveaways to this
year’s Buffalo Wild Wings Citrus Bowl on Dec. 15. Registration and
drawings will occur from 6 – 8 pm local.
Social Media EngagementBuffalo Wild Wings will bring fans
exclusive insights from the head coaches of LSU and Louisville via
a Twitter-sourced Q&A. Fans can tweet their questions using
#BWWCitrusBowl for the chance to have their question answered by
one of the coaches in a video to be shared on B-Dubs’ social
channels.
On Twitter (@BWWings), B-Dubs will keep fans updated on all
things Buffalo Wild Wings Citrus Bowl and make them feel like part
of the real-time game experience with live tweets, gift card and
t-shirt giveaways and more using #BWWCitrusBowl.
PhilanthropyTeam Up for KidsIn support of the company’s
Team Up for Kids® mission, which focuses on helping more kids play
team sports, Buffalo Wild Wings will present its 2016 donation to
Boys & Girls Clubs of America, totaling at least $3.1 million
at halftime. Another donation of $10,000 will be presented to Boys
& Girls Clubs of Central Florida. B-Dubs is also providing 350
tickets to Boys & Girls Clubs of Central Florida members to
watch the Citrus Bowl from an end zone section and will host more
than 100 Team Up for Kids participants at the Bowl’s “Day for Kids”
event on Dec. 29, providing opportunities for kids to play
interactive games with players from LSU and Louisville.
About Buffalo Wild Wings and Team Up for KidsBuffalo Wild
Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a
growing owner, operator and franchisor of Buffalo Wild Wings®
restaurants featuring a variety of boldly-flavored, made-to-order
menu items including its namesake Buffalo, New York-style chicken
wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering
signature sauces and seasonings with flavor sensations ranging from
Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood
atmosphere that includes an extensive multi-media system for
watching their favorite sporting events. Buffalo Wild Wings is the
recipient of hundreds of "Best Wings" and "Best Sports Bar" awards
from across the country. There are currently more than 1,215
Buffalo Wild Wings locations across the world.
Buffalo Wild Wings’ charitable giving mission – TEAM UP FOR
KIDS™ – centers on the vision: There is a champion in every child.
We are committed to helping build communities where all kids can
thrive, compete, and belong to a team. As part of this mission,
Buffalo Wild Wings has teamed up with Boys & Girls Clubs of
America (BGCA) to help thousands of kids play on sports teams each
year. Buffalo Wild Wings is committed to donating and raising at
least $16 million for BGCA by 2020. Guests can join the effort
through donations from sauce and seasoning bottle purchases
and in-restaurant fundraising events. For more information, visit
www.BuffaloWildWings.com/giving.
To stay up-to-date on all the latest events and offers for
sports fans and wing lovers, follow Buffalo Wild Wings on Facebook,
Twitter and Instagram and visit www.BuffaloWildWings.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161214005815/en/
Buffalo Wild WingsHeather Leiferman,
952-278-9553hleiferman@buffalowildwings.com
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