Buffalo Wild Wings Gives Guests More to Root for This Summer with ‘Blazin’ World of Sports’ Promotion
June 03 2015 - 1:02PM
Business Wire
Seven week, in-restaurant activation brings
sports from around the world alive through video content, games and
weekly prizes
Buffalo Wild Wings® (NASDAQ: BWLD) has kicked off a seven-week,
in-restaurant promotion providing Guests with even more
opportunities to watch, experience and learn about sports from
around the world. The “Blazin’ World of Sports” promotion
highlights popular, emerging, under the radar and even wacky sports
from every corner of the globe.
Starting June 1 and running through July 19, B-Dubs will feature
a particular category of sports each week, bringing them to life
through in-restaurant TV content, highlighting sport specific
action and bloopers, along with educational materials and
interactive games. In addition, fans can enter a sports-themed
sweepstakes with instant daily prizes and weekly grand prize trips
to global sports events and experiences throughout the world.
“Fans know Buffalo Wild Wings is the ultimate sports viewing
destination, and this summer, it’s the place to watch, enjoy and
experience sports action from around the globe,” said Bob Ruhland,
vice president of marketing for Buffalo Wild Wings. “We’ll feature
sports that are already hot – like NBA and NHL Playoff action and
the Women’s World Cup – to emerging and even wacky sports that
aren’t always easy to find but are the ones we just can’t stop
watching when we do. It’s our way of giving fans more to root for
this summer.”
The sports and prize package lineup for the sweepstakes
includes:
Timing Theme
Sports Weekly Grand Prize June 1-June 7
Playoffs Basketball and Hockey
Trip and tickets to the 2016 NBA All Star game June 8-June
14 Hard Hitting Sports Rugby, Aussie
Rules Football, Gaelic Football, Lacrosse and Bull riding
Trip and tickets to a rugby match in the UK
June 15-June 21
Action Sports Skateboarding, BMX and
Surfing Trip and tickets to the Dew Tour L.A. and “We
are Blood” movie premiere June 22-June 28 Obscure
Cricket, Curling, Highland Games and Hurling
Trip and tickets to a cricket match in Jamaica June 29-July
5 Women’s World Cup Soccer
Trip and tickets to a U.S. women’s international game July
6-July 12 Head-to-Head Sumo, Badminton,
Table Tennis and Beach Volleyball Trip and tickets to
a sumo match in Japan July 13-July 19 Wacky World
Gurning, Cheese Rolling and Extreme Ironing
Trip to La Tomatina food fight festival in Spain
To enter for a chance to win daily and weekly prizes, fans first
need to download the free Blippar augmented reality app and then
follow the entry instructions at their local participating Buffalo
Wild Wings restaurant. They can also enjoy a variety of unique
trivia and word games for single and multiple players.
Having “more to root for” at Buffalo Wild Wings this summer also
includes limited time offer menu items highlighting different
flavors from throughout the world. Guests can try the Spicy Cuban
Chicken sandwich paired with a Raving Captain, a concoction mixing
Captain Morgan and Disarronno with the citrus flavors of Mountain
Dew. Or Guests can try the Southeast Asian Pork Sandwich paired
perfectly with an ice cold glass of Bud Light. The limited time
offer menu also features a Greek Chicken Wrap, Irish Potato Wedges,
Asian Zing Chicken Salad and a Dew Mango Colada.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, is a growing owner, operator and franchisor of Buffalo
Wild Wings® restaurants featuring a variety of boldly-flavored,
made-to-order menu items including its namesake Buffalo, New
York-style chicken wings. The Buffalo Wild Wings menu specializes
in 21 mouth-watering signature sauces and seasonings with flavor
sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a
welcoming neighborhood atmosphere that includes an extensive
multi-media system for watching their favorite sporting events.
Buffalo Wild Wings is the recipient of hundreds of “Best Wings” and
“Best Sports Bar” awards from across the country. There are
currently more than 1,080 Buffalo Wild Wings locations in the
United States, Canada, Mexico and the Philippines.
To stay up-to-date on all the latest events and offers for
sports fans and wing lovers, like Buffalo Wild Wings on Facebook
(www.facebook.com/BuffaloWildWings), follow @BWWings on Twitter,
use #WingWisdom and visit www.BuffaloWildWings.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150603006364/en/
Buffalo Wild Wings, Inc.Heather Leiferman,
952-278-9553hleiferman@buffalowildwings.com
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