Buffalo Wild Wings Introduces B-Dubs Fast Break Lunch Menu
April 20 2015 - 09:00AM
Business Wire
New Lunch Program Offers Time-Strapped Guests
Quicker Service, Variety and Value
Buffalo Wild Wings, Inc. (NASDAQ: BWLD) today announced that it
is offering Guests a faster and more personalized way to enjoy
their lunch break with the launch of the B-Dubs® Fast Break Lunch
program. Available weekdays between 11 a.m. and 2 p.m. at U.S.
locations and 11 a.m. to 3 p.m. at Canadian locations, the Fast
Break menu features a “Pick 2” option and “Hand Spun Wings™” option
that offers an array of food choices specifically tailored for
Guests looking for a quicker way to enjoy lunch.
“We listened carefully to our Guests to determine the right
combination of lunch offerings that would meet their expectations
in terms of variety, convenience, quick service, price, and of
course, great taste. B-Dubs Fast Break delivers on those
expectations,” said Todd Kronebusch, vice president of food and
beverage for Buffalo Wild Wings. “We want our Guests to know that
choosing B-Dubs for lunch doesn’t mean forfeiting your afternoon at
the office; they can still enjoy the Buffalo Wild Wings experience
they have come to know and love within the limited time they have
for a traditional lunch break.”
Buffalo Wild Wings’ research indicated many Guests only have
30-40 minutes for lunch from the time they enter the restaurant
until the time they leave. As part of the B-Dubs Fast Break Lunch
program, restaurant Team Members will immediately identify Guests
who have a limited window for lunch and may place a Fast Break
Lunch card on their table to help ensure an expedited lunch
experience.
Guests select from a “Pick 2” menu option at three price points,
and can choose from one of seven mouth-watering entrees and one of
seven sides like Chicken Tortilla Soup, fries or side salads. The
menu also offers select add-ons such as a side of wings, soup or
coleslaw. New lunch entrees include the Southwest Prime Rib
Sandwich and Chicken BLT, while several other lunch-time favorites
like the Chicken Buffalito and Honey BBQ Chicken Salad are
available in lunch-friendly portions. Aside from the “Pick 2” menu,
Guests also have the option to choose snack and small portion sizes
of hand-spun boneless and traditional wings, which come with
fries.
Buffalo Wild Wings is spreading awareness about the B-Dubs Fast
Break program through a national network radio campaign, as well as
through its owned social and digital channels.
To learn more about B-Dubs Fast Break, visit
www.BuffaloWildWings.com.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, is a growing owner, operator and franchisor of Buffalo
Wild Wings® restaurants featuring a variety of boldly-flavored,
made-to-order menu items including its namesake Buffalo, New
York-style chicken wings. The Buffalo Wild Wings menu specializes
in 21 mouth-watering signature sauces and seasonings with flavor
sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a
welcoming neighborhood atmosphere that includes an extensive
multi-media system for watching their favorite sporting events.
Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and
"Best Sports Bar" awards from across the country. There are
currently more than 1,080 Buffalo Wild Wings locations in the
United States, Canada, Mexico and the Philippines.
To stay up-to-date on all the latest events and offers for
sports fans and wing lovers, like Buffalo Wild Wings on Facebook
(www.facebook.com/BuffaloWildWings), follow @BWWings on Twitter,
use #WingWisdom, and visit www.BuffaloWildWings.com.
Buffalo Wild Wings, Inc.Heather Leiferman,
952-278-9553hleiferman@buffalowildwings.com
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