DU Battery Saver and DU Speed Booster Partner with WWF, Educate Millions on Rainforest Conservation
February 23 2016 - 10:00AM
Business Wire
Awareness campaign to reduce carbon emissions draws over 15
million participants worldwide
DU Battery Saver and DU Speed Booster, popular Android utilities
from DU Group, a product development team of Baidu, Inc. (NASDAQ:
BIDU), today announced that their “C Plan” environmental awareness
campaign with WWF (the World Wide Fund for Nature) received over 15
million participants, and helped educate people worldwide about the
harmful impact of carbon emissions on the Amazon and other
rainforests.
The C Plan campaign invited people to virtually “run” through a
series of 6 checkpoints around the globe, forming the shape of a
“C” to represent carbon emissions. The shared effort of millions of
participants worldwide was needed to complete the course, cross the
virtual finish line, and protect the rainforests.
“People who play the game will see the direct connection between
their phone’s battery and the electricity that powers it, and how
that electricity turns into carbon waste,” said Mr. Tang Cailin,
product director of DU Group. “They’ll also learn that saving
battery life can actually translate to real-world energy savings –
as much as 200,000 kWh for every 10 million users,” he said.
Campaign highlights include:
- Over 20,000 participants attended C
Plan’s offline event in Jakarta, Indonesia;
- Through C Plan, DU Group raised USD
$25,000 to support WWF’s rainforest conservation efforts in the
Amazon and elsewhere;
- C Plan’s YouTube video received over 6
million views from people worldwide.
DU Battery Saver and DU Speed Booster have hundreds of millions
of users worldwide. The apps have previously partnered with WWF in
support of Earth Hour. DU Battery Saver recently surpassed 400
million cumulative downloads and released its new version 4.0,
which includes an optimized engine to further improve battery life.
To download DU Battery Saver and DU Speed Booster for free, visit
the products’ Google Play pages at:
DU Battery Saver: http://bit.ly/DUBatterySaver1
DU Speed Booster: http://bit.ly/DUSpeedBooster1
Baidu, Inc. will be exhibiting at Mobile World Congress 2016.
Visit our booth at: Hall 8.1 - K73.
About Baidu
Baidu, Inc. is the leading Chinese language Internet search
provider. As a technology-based media company, Baidu aims to
provide the best and most equitable way for people to find what
they're looking for. In addition to serving individual Internet
search users, Baidu provides an effective platform for businesses
to reach potential customers. Baidu's ADSs trade on the NASDAQ
Global Select Market under the symbol "BIDU". Currently, ten ADSs
represent one Class A ordinary share.
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version on businesswire.com: http://www.businesswire.com/news/home/20160223005009/en/
Baidu, Inc.Josh Fenn, +86-10-5800-1570josh.fenn@baidu.com
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