BEIJING, July 6, 2015 /PRNewswire/ -- iQIYI, an
independently operated subsidiary of Baidu (NASDAQ:BIDU) and one of
the largest internet and mobile video service providers in
China, today announced that the
company's mobile app has become No.1 in the free app popularity
rankings and No.2 among all the apps in the China Apple App store, driven by the
popularity of iQIYI self-produced content.
On July 3, iQIYI released the full
series of its self-produced TV show The Lost Tomb to its paid
subscribers. In order to watch the full series, a huge number
of users downloaded the iQIYI app and purchased the subscription
service, with the number of user clicks on The Lost Tomb episodes
surpassing 160 million within five minutes following the release.
Since its release, episodes of The Lost Tomb have been viewed over one
billion times.
"Providing access to premium online TV content to paid
subscribers is a promising new frontier in China's online-video industry," said
Yu Gong, founder and CEO of iQIYI.
"The success of The Lost Tomb
demonstrates the huge potential of iQIYI's subscription service to
drive enormous traffic to our platform by providing high-quality
content and excellent user experience."
On June 15th, iQIYI
announced that it has reached five million paid streaming
subscribers. The company also recently announced that through its
cooperation with Paramount, iQIYI will have access to Paramount's
movie library with over 800 titles and to all new Paramount movies
for the next three years.
About iQIYI
iQIYI, launched on April 22, 2010,
is an independently operated subsidiary of Baidu, the world's
largest Chinese search engine. Since its launch, iQIYI has pursued
the ultimate online video experience for Chinese users, becoming an
industry model in promoting innovation in products, technologies,
and marketing.
On May 7, 2013, iQIYI announced a merger with PPS.
According to IUT data released by iResearch in December 2014,
iQIYI and PPS were among the leaders in the industry in terms of
all-platform unique visitors and monthly effective viewing
duration. As of December 2014,
iQIYI's mobile app (including iQIYI and PPS) was running on 860
million devices, with mobile traffic accounting for 63% of the
sites' total traffic. The monthly viewing time on iQIYI and PPS
surpassed 1 billion hours for three successive months in 2014.
According to data from November and December 2014, mobile
accounted for 1.17 billion hours of monthly viewing time on iQIYI,
and PCs accounted for 1.15 billion hours. Unique visitors per day
on iQIYI reached 44.27 million on mobile devices and 44.18 million
on PCs.
In the future, iQIYI will continue to pursue providing customers
with ever richer video content and a ceaselessly improving viewing
experience.
For media inquiries, please contact:
iQIYI Inc.
Sophie Yu
Director of International Communications
yuxiaofei@qiyi.com
Foote Group
Yajun Zhang
+86 (10) 8429-9544
yajun@thefootegroup.com
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SOURCE iQIYI