Activision Blizzard Further Accelerates Global Growth Strategy with Launch of New Consumer Products Division
February 01 2017 - 9:00AM
Business Wire
Names Veteran Mattel and Disney Executive
Tim Kilpin Division CEO and President
Activision Blizzard, Inc. (NASDAQ: ATVI) today announced the
launch of a newly created Consumer Products division and the
appointment of veteran Mattel and Disney executive Tim Kilpin as
its CEO and president. The new division will further accelerate
Activision Blizzard’s global growth strategy by leveraging its
iconic content and creating new ways for audiences to connect with
the Company’s franchises and characters.
“Inspiring play, competition, and community underpins everything
we do, and giving audiences new ways to experience our franchises
is core to this commitment,” said Activision Blizzard Chief
Executive Officer Bobby Kotick. “Under Tim’s leadership, we will
elevate our consumer product offerings to the same level of
exceptional quality as our games and transform the ways audiences
connect with the characters they love in their everyday lives.”
The launch of the new Consumer Products division is another
strategic pillar in Activision Blizzard’s expansion of the
platforms through which it offers its compelling franchises to
audiences, including interactive content, television and film,
competitive gaming and mobile.
“Activision Blizzard is a global entertainment powerhouse, and
its combination of iconic franchises and massive audience reach
offers incredible opportunities for retailers and partners,” said
Kilpin. “I’m excited to lead this newly-formed division and join
Activision Blizzard’s already incredibly talented consumer products
team in delivering powerful new partnerships and even more
touchpoints to audiences.”
In his new role, Kilpin will lead the development of innovative
consumer products to expand and deepen audience engagement with
Activision Blizzard’s iconic franchises through long-term retail
partnerships, high-quality products and all new consumer
experiences. Activision Publishing, Blizzard Entertainment and King
Digital’s talented consumer product teams will join Kilpin in the
new division.
Most recently, Kilpin served as Mattel’s president and chief
commercial officer, overseeing the company’s sales and marketing
functions across all regions. Previously, he served as executive
vice president for Mattel’s Boys and Girls Division, leading global
brand strategy, marketing, product design and development, consumer
products and content development for the company’s iconic brands,
including Barbie, Hot Wheels and Monster High. Prior to that,
Kilpin was executive vice president of franchise management for The
Walt Disney Company, where he oversaw global cross-category
franchise plans for Disney Princess, Winnie the Pooh, Mickey Mouse
and Pixar properties.
About Activision Blizzard
Activision Blizzard, Inc., a member of the S&P 500, is the
world's most successful standalone interactive entertainment
company. We delight nearly 500 million monthly active users around
the world through franchises including Activision's Call of Duty®,
Destiny and Skylanders®, Blizzard Entertainment's World of
Warcraft®, Overwatch®, Hearthstone®: Heroes of Warcraft™, Diablo®,
StarCraft®, and Heroes of the Storm®, and King's Candy Crush™, Pet
Rescue™ and Farm Heroes™. The company is one of the Fortune "100
Best Companies To Work For®". Headquartered in Santa Monica,
California, Activision Blizzard has operations throughout the
world, and its games are played in 196 countries. More information
about Activision Blizzard and its products can be found on the
company's website, www.activisionblizzard.com.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Blizzard’s expectations, plans, intentions or strategies regarding
the future, including statements about the company’s Consumer
Products division, are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Activision Blizzard’s actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard’s most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Blizzard as of the date of this release, and the company
does not assume any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Blizzard and are
subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ
materially from current expectations.
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version on businesswire.com: http://www.businesswire.com/news/home/20170201005317/en/
Activision Blizzard, Inc.Mary OsakoSr. Vice
President, Global
Communications424-322-5166Mary.Osako@activision.com
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