For the First Time in Toys-To-Life History,
Fans Can Bring their Imaginations to Life with Custom 3D Printed
Skylanders!
Month-Long Celebration Counts Down to Launch
and More;Kick-off Begins with Skylanders Creator,
a New, Free Mobile App that Lets Kids Create Skylanders on the
Go!
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI) and Skylanders®
Imaginators is dedicating the entire month of October to
creation and bringing imaginations to life. The month-long
celebration includes the launch of Skylanders Imaginators,
this year’s tentpole console game release; Skylanders™
Academy, the Netflix Original series; Skylanders
Creator, a new mobile app that allows kids to create characters
on-the-go; and much more.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161003005501/en/
Skylanders™ Creator, a new free mobile
app, offers Portal Masters a one-of-a-kind experience to create
Imaginator characters on-the-go! Featuring the robust creation
tools similar to those available in the console game, players can
begin creating Imaginators from scratch – or players can magically
transfer their created characters from the console game to the app
using state-of-the-art audio technology. The app also lets players
immortalize their Skylanders Imaginators creations in a variety of
physical forms. (Graphic: Business Wire)
The Countdown to Creation begins with the release of
Skylanders™ Creator, a new free mobile app that
offers Portal Masters a one-of-a-kind experience to create
Imaginator characters on-the-go! Featuring the robust creation
tools similar to those available in the console game, players can
simply download Skylanders Creator from select iOS and Android
mobile devices’ app stores to begin creating Imaginators from
scratch — or players can magically transfer their created
characters from the console game to the app using state-of-the-art
audio technology.
For the first time in toys-to-life history, fans can use
Skylanders Creator to immortalize their Skylanders
Imaginators creations in a variety of physical forms
including:
- 3D Printed
Imaginator Figure — Fans can bring their character
creations from the digital world to life in the physical world as a
3D printed Skylanders Imaginators figure. The custom-printed
Imaginator arrives in full color, posed on a base and enclosed
in a clear protective dome — making it a true collector’s item. The
figure is fully playable in the Skylanders Imaginators
console game! Quantities are limited for 3D figures.
- Imaginator
Card — Fans also have the option to order high-quality,
custom made trading cards emblazoned with a full color image of
their creation and fully playable in Skylanders Imaginators.
Players simply place the card on the Portal of Power™ and watch
their creations come to life in the videogame.
- Imaginator
T-Shirt — Portal Masters can show off their Imaginators
on a premium, full-color, customized T-shirt featuring an image of
their very own creation, the character’s Battle Class, element and
name!
The Skylanders Creator app will feature Timed Imaginite
Chests that give users new creation parts for their Imaginators
at certain times during the day, daily Sensei Chests
featuring special parts unique to that Skylander, a collection menu
where players can access all of their created Imaginators, called
My Imaginators’ Creation Gallery, and the ability to share
created characters with fans around the world. The availability of
the Skylanders Creator app features vary by region.
“Since we first pioneered toys-to-life, fans have been clamoring
for ways to express their love for Skylanders. Now with the
Skylanders Creator app and the launch of Skylanders
Imaginators, the sky is the limit,” said Paul Reiche,
co-founder and studio head at Toys For Bob. “This year, Skylanders
is putting the power of creation in the hands of fans in ways never
before imagined, and we can’t wait to see the millions of
Imaginators that will be dreamed up by our Portal Masters around
the world.”
The Countdown to Creation month also includes the following:
- CBS Films: Middle School: The Worst
Years of My Life — James Patterson’s Middle School: The
Worst Years of My Life and Skylanders® have one
major thing in common: they’re giving kids the freedom to re-write
the rules of play! The two powerhouse entertainment brands are
teaming up to celebrate the release of the film Middle School:
The Worst Years of My Life on Oct. 7 and the Skylanders
Imaginators videogame launch on Oct. 16 in North America.
GameStop’s Skylanders® Adventure Club members in the US who
pre-order Skylanders Imaginators will receive two free
movie tickets to Middle School: The Worst Years of My
Life while supplies last between Sept. 24 – Oct. 16,
2016*.
- Skylanders 3D Printed Contest —
Starting Oct. 24, Portal Masters can win the opportunity to receive
their custom 3D-printed Imaginator figure via a global Skylanders
3D-printed Imaginator contest. To participate, fans are encouraged
to create an Imaginator in Skylanders Imaginators or using the
Skylanders Creator app. Shared creations on social media channels
using the dedicated #CreatorContest will be automatically entered
to win.
- “Skylanders Academy” — On Oct.
28, Activision Blizzard Studios in partnership with Netflix will
debut “Skylanders Academy,” a new animated action adventure series
based on the award-winning Skylanders franchise. The show follows
Master Eon as he assembles a ragtag group of heroes to protect the
universe from evil-doers Kaos and the Doom Raiders. Jam-packed with
humor, heart and memorable moments, “Skylanders Academy” promises
to keep viewers on the edge of their seats with epic action for
kids of all ages. The new original series will debut worldwide on
Netflix with 13 episodes.
Portal Masters can unleash their imaginations like never before
when Skylanders Imaginators launches in North America on
October 16! Developed by Toys For Bob and Activision Publishing,
Skylanders Imaginators empowers players to unleash their
imaginations by giving them the freedom to create their own
Skylander. Kids will enjoy the immense possibilities available in
the game — including appearance, powers, abilities, names,
catchphrases, musical themes and much more — to create the wildest
Skylanders imaginable. The new game introduces two new guest star
characters, Crash Bandicoot® and his arch-nemesis Dr. Neo Cortex,
to the lineup of Skylanders Sensei characters as fully-playable
toys in Skylanders Imaginators. A fully-playable Kaos toy will be
available for free to fans who pre-order and purchase a Skylanders
Imaginators starter pack between October 16 – 22, 2016, while
supplies last.
Developed by Toys For Bob, Skylanders Imaginators
supports all 300+ Skylanders from previous games. The Skylanders
Imaginators Starter Pack will be available for the suggested retail
price of $74.99.
In North America, 3D-printed Imaginator Figures will be
available for the suggested price of $49.99 each; includes free
shipping. Limited quantities will be available. Imaginator T-Shirts
will be sold for $24.99 each with availability and shipping costs
varying. Lastly, fans can get their hands on Imaginator Cards for
$14.99; including free shipping. These items will be available
using the Skylanders Creator app, which is a free mobile download,
subject to availability by territory.
About the
Skylanders®
Franchise
The award-winning, $3 billion Skylanders® franchise has sold
through more than 250 million toys1 since pioneering the
toys-to-life category in 2011 with the debut of Skylanders® Spyro’s
Adventure. The game originated a play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In
2012, Skylanders® Giants further evolved the genre and added
LightCore® characters to the collection of interaction figures.
Skylanders® SWAP Force™, which launched in 2013, introduced an all
new play pattern — swapability. In 2014, Skylanders® Trap Team
reversed the magic of bringing toys to life by allowing players to
pull characters out of the digital world into the physical world
and became the number 1 kids’ console game globally1. Skylanders®
SuperChargers launched in 2015 and expanded upon the franchise’s
signature gameplay to introduce vehicles-to-life for the first
time.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world. More information about Activision and its
products can be found on the company's website, www.activision.com
or by following @Activision.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future, including statements with respect to the
Skylanders 3D Printed Contest, GameStop’s Skylanders Adventure
Club, Skylanders Academy or about the expected features,
functionality and release dates of Skylanders Imaginators and
Skylanders Creator are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Activision Publishing's actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard's most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
©2016 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS
IMAGINATORS, SKYLANDERS CREATOR, CRASH, CRASH BANDICOOT, SKYLANDERS
SUPERCHARGERS, SKYLANDERS TRAP TEAM, SKYLANDERS SPYRO’S ADVENTURE,
SKYLANDERS GIANTS, SKYLANDERS SWAP FORCE, SWAP FORCE, LIGHTCORE,
PORTAL OF POWER and ACTIVISION are trademarks of Activision
Publishing, Inc.
© 2016 Activision Blizzard Studios, LLC. SKYLANDERS ACADEMY is a
trademark of Activision Publishing, Inc.
¹The NPD Group, GfK Chart-track, Activision Blizzard internal
estimates, including toys and accessories
*Offer valid until 10/16/16. Up to $21.00 total ticket and
convenience fee value towards one adult and one child movie ticket.
No cash value. Tickets must be used by 11/7/16 subject to theater
availability and while supplies last. © 2016 CBS/JBPB
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161003005501/en/
Activision Publishing, Inc.Kerstine
Johnsonkerstine.johnson@activision.comorDior
Browndior.brown@activision.com
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