See the Warcraft Movie, Get World of Warcraft® Free
May 17 2016 - 11:30AM
Business Wire
Buy a ticket to Legendary Pictures’ Warcraft
movie at Regal and continue the adventure with a free digital copy
of Blizzard Entertainment’s World of Warcraft®†
Play World of Warcraft between May 25–August 1
and receive all-new movie-inspired looks for your in-game
weapons††
When the credits roll in the theater, a new adventure awaits at
home—Blizzard Entertainment and Regal Entertainment Group today
announced an epic promotion that gives moviegoers a chance to
continue the journey they began in Legendary Pictures’ Warcraft®
movie. In celebration of the film’s June 10 U.S. theatrical
release, anyone who buys a ticket to see Warcraft at participating
Regal Cinemas locations in the United States will receive a free
digital copy of World of Warcraft®†—the acclaimed massively
multiplayer online role-playing game played by millions of people
worldwide.
“A whole new audience will experience the war between the
Alliance and the Horde when the Warcraft movie hits theaters,” said
Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re
excited to give Regal moviegoers in the U.S. a chance to
participate in that conflict firsthand and explore Azeroth for
themselves after seeing it on the big screen.”
In addition, World of Warcraft players around the globe can
celebrate the movie’s release by customizing their in-game weapons
with four movie-inspired looks, including the ornate sword and
shield carried by soldiers of the Alliance, a massive and menacing
Horde axe, and the staff of the fel-twisted orc warlock Gul’dan.
Players who log in to the game between May 25 and August 1 will
automatically receive this free set of cosmetic gear to permanently
add to their collection.
Find out more about World of Warcraft and this promotion at
www.warcraft.com/movie.
For World of Warcraft screenshots, videos, and other media,
visit the Blizzard Entertainment press site at
http://blizzard.gamespress.com/world-of-warcraft.
†To receive digital World of Warcraft game code, ticket receipt
must be redeemed at participating Regal Cinemas, United Artists, or
Edwards Theaters location starting June 9, 2016 (while supplies
last). Digital game code expires December 31, 2016.
About Blizzard Entertainment,
Inc.
Best known for blockbuster hits including World of Warcraft® and
the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard
Entertainment, Inc. (www.blizzard.com), a division of Activision
Blizzard (NASDAQ: ATVI), is a premier developer and publisher of
entertainment software renowned for creating some of the industry's
most critically acclaimed games. Blizzard Entertainment’s track
record includes nineteen #1 games* and multiple Game of the Year
awards. The company's online-gaming service, Battle.net®, is one of
the largest in the world, with millions of active players.
*Sales and/or downloads. Based on internal company records and
reports from key distribution partners.
About the Warcraft Movie
Legendary’s Warcraft is a 3D epic adventure of world-colliding
conflict based upon Blizzard Entertainment’s globally renowned
universe. Directed by Duncan Jones (Moon, Source Code) and
written by Charles Leavitt and Duncan Jones, the film is a
Legendary Pictures, Blizzard Entertainment, and Atlas Entertainment
production. The producers are Charles Roven, Thomas Tull, Jon
Jashni, Alex Gartner, and Stuart Fenegan. Jillian Share, Brent
O’Connor, Michael Morhaime, and Paul Sams serve as executive
producers. Rob Pardo, Chris Metzen, Nick Carpenter, and Rebecca
Steel Roven co-produce. The film will be released in 3D by
Universal Pictures on Friday, June 10, 2016.
About Legendary
Legendary Entertainment is a leading media company with film
(Legendary Pictures), television and digital (Legendary Television
and Digital Media), and comics (Legendary Comics) divisions
dedicated to owning, producing, and delivering content to
mainstream audiences with a targeted focus on the powerful fandom
demographic. Through complete or joint ownership, Legendary has
built a library of marquee media properties and has established
itself as a trusted brand that consistently delivers high-quality,
commercial entertainment including some of the world’s most popular
intellectual property. In aggregate, Legendary Pictures-associated
productions have realized grosses of more than $12 billion
worldwide at the box office. To learn more
visit: www.legendary.com.
About Regal Entertainment
Group
Regal Entertainment Group (NYSE: RGC) operates one of the
largest and most geographically diverse theatre circuits in the
United States, consisting of 7,329 screens in 567 theatres in 42
states along with Guam, Saipan, American Samoa and the District of
Columbia as of March 31, 2016. The Company operates theatres in 46
of the top 50 U.S. designated market areas. We believe that the
size, reach and quality of the Company’s theatre circuit not only
provide its patrons with a convenient and enjoyable movie-going
experience, but is also an exceptional platform to realize
economies of scale in theatre operations.
Additional information is available on the Company's website at
www.REGmovies.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Blizzard Entertainment's expectations, plans, intentions or
strategies regarding the future, including statements about World
of Warcraft, including with respect to its features and gameplay,
are forward-looking statements that are not facts and involve a
number of risks and uncertainties. Factors that could cause
Blizzard Entertainment's actual future results to differ materially
from those expressed in the forward-looking statements set forth in
this release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Blizzard
Entertainment and Activision Blizzard as of the date of this
release, and neither Blizzard Entertainment nor Activision Blizzard
assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Blizzard Entertainment or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160517006227/en/
Blizzard Entertainment, Inc.Rob HilburgerVP, Global
Communications949-242-8404 dirrhilburger@blizzard.comorAndrew
ReynoldsDirector, Global Public Relations949-955-1380
x14301areynolds@blizzard.comorVanessa VanasinPublic Relations
Manager949-955-1380 x15380vvanasin@blizzard.com
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