Dash Button orders up over 5x in the last
year
Even more brands now see a majority of Amazon
orders for popular items coming via Dash Button including Hefty,
Peet’s Coffee and ARM & HAMMER
More than 200 Dash Buttons now available,
including new additions from Bai, Cheez-It, Folgers, Fresh Kitty,
Meow Mix, Milk Bone, PoopBags, Pop-Tarts, Powerade, PURELL Hand
Sanitizing Wipes, ZonePerfect, and many others
(NASDAQ: AMZN)—Prime members are increasingly using an Amazon
Dash Button (www.amazon.com/dashbutton) to conveniently reorder everyday essentials and,
today, Amazon added more than 60 new brands to the program. New
additions include Bai, Cheez-It, Folgers, Fresh Kitty, Meow Mix,
Milk Bone, PoopBags, Pop-Tarts, Powerade, PURELL Hand Sanitizing
Wipes, ZonePerfect, and many others.
“We’re thrilled to see more and more Prime members experiencing
the convenience of Dash Button and restocking their everyday
essentials with a simple press of a button – from toilet paper to
coffee and dish soap to snacks. As a result, we’re seeing
exponential growth for the program and orders increased over 5x in
the last year,” said Daniel Rausch, Director of Amazon Dash.
In addition to adding brands in the US today, the program also
recently expanded internationally – in August, it launched in
Austria, Germany, and the UK, and Dash Buttons for a majority of
brands there sold out in a single day.
An increasing number of Prime members are using Dash Button. In
fact, a majority of Amazon orders are made via Dash Button for
popular items from brands such as Hefty, Peet's Coffee, and ARM
& HAMMER. Customers will now find even more brands to choose
from across a variety of new beverages and pantry essentials, as
well as pet treats and personal care items like toothbrush heads
and dry shampoo.
“Customers never want to reach for a new trash bag and find out
the box is empty – with Dash Button, we’re helping ensure our
customers never go through that dreaded moment,” said Brandi Pitts,
Head of eCommerce, Reynolds Consumer Products. “And the program has
been so successful that for some of our products, orders via Dash
Button for Hefty now occur more often than orders on the Amazon.com
website.”
“We’re excited at the number of Peet's Dash Buttons out there,
allowing Peet's fans ('Peetniks') to consistently get the freshest
coffee when they want it,” said Alison Zamanian, Sr. Manager,
E-Commerce, Peet’s Coffee. “A significant number of Amazon orders
for favorites, like French Roast and Sumatra K-Cup Packs, are now
placed with a Dash Button.”
Here’s what customers are saying about Dash Button:
“It’s like watching The Jetsons – pushing a button and something
gets here. It’s futuristic and the next step of shopping.” –
Emily
“I noticed we were on the last 3 pods, and it was so easy and
convenient to not leave the house. I was excited to push the
button. I pushed it, got a quick email and message from the Amazon
app, and it was on its way.” – Elyza
“It’s a new and interesting and exciting thing, I couldn’t help
myself. I thought the $5 was a steal because of the technology
behind it and what the possibilities were.” – Julie
“I picked up the Greenies dog treat button because you can’t get
them at a normal store, so it’s not worth it to go to the pet store
for one item. It fits a need for items I don’t get on a grocery
run.” – Steve
Dash Buttons are available to Prime members for $4.99, and
they’re essentially free—with the first order through a Dash
Button, members receive a $4.99 credit to their Amazon account. If
a customer is running low on an everyday essential, they can simply
press a Dash Button to automatically reorder the item at the same
low prices they find sold by Amazon online and with free Prime
shipping. Customers can receive a notification with every order and
can change the product purchased through their Dash Button anytime.
Prime members can order a Dash Button at
www.amazon.com/dashbutton.
Starting today, Prime members will now find the following new
Dash Buttons at www.amazon.com/dashbutton:
- Airheads
- Amazing Grass
- Amazon Basics Batteries
- Amazon Basics Pets
- Amazon Gift Card
- Amope
- athletic edge
- Bai
- Barkworthies
- Barnana
- Batiste
- Blum Naturals
- BSN
- cafe alloro
- Cafe Bustelo
- Cheez-It
- Coca-Cola
- Coromega
- Curate
- Dasani Drops
- Diet Coke
- Doggie Walk Bags
- Dreamwater
- Earnest Eats
- Earth Friendly
- Ensure
- Folgers
- Fresh kitty
- Happy Belly
- Heavenly Tea
- IsoPure
- Jean Pierre Cosmetics
- Joola
- Kodiak Cakes
- Krave Jerky
- Laundress
- Loma Linda
- Mederma
- Meow Mix
- Milk Bone
- Neat
- Orgain
- Perky Jerky
- Pets First
- Philips Sonicare
- PoopBags
- Pop-Tarts
- Powerade
- Preggie Drops
- Pup-peroni
- Puracy
- PURELL Hand Sanitizing Wipes
- Puroast coffee
- Queasy Drops
- Racing Optics
- Repurpose
- Samovar tea
- Scotch laminates
- Similac
- SOS Hydrate
- SportDogFood
- Surgeon's Skin secret
- Veeda
- Wonderful Pistachios
- Wunderbrow
- ZonePerfect
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about.
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