Amazon Launchpad Announces Kickstarter Collection
July 27 2016 - 9:00AM
Business Wire
Customers can discover more than 300
Kickstarter products available for purchase on Amazon.com in one
convenient location, including everything from smart herb gardens
to virtual reality headsets and more
Startups featured in the Kickstarter Collection
include Piper, Zivix, Prynt, and MudWatt, among others
(NASDAQ:AMZN) – Amazon Launchpad announced today the creation of
a Kickstarter Collection (www.amazon.com/launchpad/kickstarter),
featuring more than 300 Kickstarter products available for purchase
on Amazon.com. Startups featured in the Kickstarter Collection
include Piper, Zivix, Prynt, and MudWatt, among others. Customers
shopping the Kickstarter Collection can browse a variety of
categories, including Electronics, Wireless Accessories, Home &
Kitchen, Books, Movies & TV, and Toys & Games, as well as
themes such as STEM Products, Always Be Learning, Exquisite
Objects, Inventing The Future, and Public Benefit.
“At Amazon, we work hard to offer the widest possible selection
of products so that customers can find anything and everything they
might want to buy online. Working with Kickstarter is a great way
for us to hear directly from customers what products they care
about, since they truly hold the power to bring these products to
life,” said Jim Adkins, Vice President, Amazon. “We created the
Amazon Launchpad program a year ago to serve creators, inventors,
and startups. Our goal is to enable them to reach Amazon’s hundreds
of millions of customers and to overcome one of the biggest
challenges any startup faces – bringing their product to market
successfully.”
“Kickstarter helps independent creators find the resources,
courage, and community they need to bring their creative projects
to life,” said Yancey Strickler, CEO and Co-Founder of Kickstarter.
“We’re thrilled to collaborate with Amazon Launchpad on creating a
new path for those projects to be discovered, experienced, and
loved.”
Following are just a few startups in the Amazon Launchpad
program who began their journey with Kickstarter:
- Piper, founded in 2014, raised
more than $280,000 from 1,375 backers on Kickstarter before
launching the Piper Computer Kit on Amazon Launchpad and generating
5-star ratings from 97% of the Amazon customers who have reviewed
the product so far. “Joining the Amazon Launchpad program placed
our Piper Computer Kit within an innovative, cutting-edge ecosystem
of products we respect,” said Mark Pavlyukovskyy, Founder and CEO
of Piper. “We’ve since seen a growing number of customer purchases,
in part due to the marketing support we receive from the Amazon
Launchpad team. They really understand our mission to empower young
inventors to build with technology, and showcase our product among
those who align with our mission.”
- Zivix, founded in 2008, raised
more than $800,000 from nearly 3,000 backers on Kickstarter before
launching the jamstik+ Portable SmartGuitar on Amazon
Launchpad and selling enough units to reach the top of the Eiffel
Tower more than five times if stacked end-to-end. “It’s been a
pleasure to work with Amazon Launchpad over the past year – the
program truly is something special, representing a selection of the
coolest and most innovative products out there, and we’re honored
to have been among the first with our jamstik+ Portable
SmartGuitar,” said Matt Cannon, Senior Producer at
Zivix. “The involvement of the Amazon Launchpad team is what
really took our business to another level. From their ability to
help us craft our story, their marketing support, and the way our
success felt like their success – they feel like an extension of
our team, and we can’t wait to see what else we can achieve
together!”
- Prynt, founded in 2014, raised
more than $1.5 million from more than 9,000 backers on Kickstarter
before launching the The Prynt Case on Amazon Launchpad, with
customers purchasing enough cases and photo packs so far to print
more than 120,000 instant photos. “Participating in the Amazon
Launchpad program has been wonderful — from their awesome team to
all of the resources they make easily available to startups,” said
Clément Perrot, CEO and Co-Founder of Prynt. “The marketing support
in particular is huge in helping us stand out, and our sales have
been excellent. It’s great to know that we have a team at Amazon
focused on making sure our product is a success!”
- MudWatt, founded in 2015, raised
more than $35,000 from more than 500 backers on Kickstarter before
launching the MudWatt - Clean Energy from Mud on Amazon Launchpad
and selling enough kits to collectively fill a 50-gallon drum with
mud. “The Amazon Launchpad program has enabled us to reach new
audiences and increase our sales volume, all while also keeping our
operations very lean,” said Keegan Cooke, CEO of MudWatt.
“Effectively, it has helped us spread the joy of mud power!”
Since launching a year ago, Amazon Launchpad has worked with
over 100 leading venture capital firms, startup accelerators, and
crowd-funding platforms to help more than 1,000 startups launch
products in the U.S., U.K., China, Germany, and France. New
startups are joining the Amazon Launchpad program every day, which
offers a streamlined onboarding experience, custom product pages, a
comprehensive marketing package, and access to Amazon’s global
fulfillment network, all geared toward helping startups
successfully launch their innovations and share their stories. To
learn more about the Amazon Launchpad program, visit
www.amazon.com/launchpad.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about.
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