Amazon’s First Ever Prime Day Breaks Global Records, Sales Exceed Black Friday
July 16 2015 - 12:16PM
Business Wire
Amazon sold more units on Prime Day than Black
Friday 2014, the biggest Black Friday ever
Worldwide order growth increased 266% over the
same day last year and 18% more than Black Friday 2014
More new members tried Prime worldwide than any
single day in Amazon history
Sellers on Amazon that use the Fulfillment by
Amazon service enjoyed record-breaking unit sales – growing nearly
300%
Customers ordered hundreds of thousands of
Amazon devices – making it the largest device sales day ever
worldwide
(NASDAQ:AMZN) – Amazon today announced it sold more units on
Prime Day than the biggest Black Friday ever and had more new
members try Prime worldwide than any single day in Amazon history.
Customers ordered 34.4 million items across Prime-eligible
countries, breaking all Black Friday records with 398 items ordered
per second. Prime Day was also a great savings day – members
globally saved millions on deals. Customers ordered hundreds of
thousands of Amazon devices – making it the largest device sales
day ever worldwide.
"Thank you to the hundreds of thousands of new members who
signed up on Prime Day, and our tens of millions of existing
members for making our first ever Prime Day a huge success,” said
Greg Greeley, Vice President, Amazon Prime. “Customers
worldwide ordered an astonishing 398 items per second and
saved millions on Prime Day deals. Worldwide order growth
increased 266% over the same day last year and 18% more than Black
Friday 2014 – all in an event exclusively available to Prime
members. Going into this, we weren't sure whether Prime Day
would be a one-time thing or if it would become an annual event.
After yesterday’s results, we'll definitely be doing this
again.”
Prime Day highlights from the US:
- Members ordered tens of thousands of
Fire TV Sticks in one hour, making it the fastest-selling deal on
an Amazon device ever
- Fire tablet sales on Amazon exceeded
sales on Black Friday last year
- Members ordered thousands of e-readers
and thousands of Echos in just 15 minutes
- 56,000 Lord of the Rings: The Motion
Picture Trilogy sets
- 47,000 Televisions sold, which was
1300% year-over-year growth
- 51,000 Bose Headphones, compared to 8
the previous Wednesday
- 28,000 Rubbermaid 42-Piece Easy Find
Lid Food Storage Sets, compared to 428 the previous Wednesday
- 24,000 Instant Pot 7-in-1 Programmable
Pressure Cookers, compared to 182 the previous Wednesday
- 14,000 iRobot Roomba 595 Pet Vacuum
Cleaning Robots, compared to 1 the previous Wednesday
- 12,000 Fifty Shades of Grey Unrated
Edition on Blu-ray, compared to 121 the previous Wednesday
- 10,000 Meguiar's X2020 Supreme Shine
Microfiber Towels, compared to 244 the previous Wednesday
Prime Day was also the biggest day for sales internationally.
Customers ordered hundreds of thousands of Fire TV Sticks, making
it the best-selling Prime Day product globally. Top sellers around
the world, excluding Amazon devices were:
- US: Lord of the Rings: The Motion
Picture Trilogy
- UK: Lenovo FLEX 10 10.1-inch Multimode
Touchscreen Notebook
- Spain: SSD Drive
- Japan: Green Smoothie mix
- Italy: Logitech Keyboard
- Germany: Croc Sandals
- France: Monopoly Boardgame
- Canada: Huggies Diapers
- Austria: Croc Sandals
Prime Day was also a success for sellers on Amazon that use the
Fulfillment by Amazon service – they enjoyed the biggest day ever
with record-breaking unit sales growing nearly 300% worldwide.
These sellers included local retailers and businesses of all sizes.
Some feedback from sellers include:
- “Every one of our deals was 100% sold!
The FBA service has been great and on #PrimeDay was huge for our
business. Holiday sales volume in July. What a day!” – Mike
Mitchell, COO for MMP Living
- “Prime Day sales were off the charts.
Prime Day is a perfect example of how Amazon is continuously
developing new ways to delight its customers.” – York Wu, CEO of
Jackery
- “Since we’re new to FBA, we crossed our
fingers. I sold all 100 luggage sets in an hour, it was very
surprising! I was floored. Needless to say we were impressed and
excited. I wish I sent in more inventory. This reinforced what we
thought FBA could do for our sales. This is a really good outcome
for us, wish I could make $16K an hour every day.” – Sumit Bhanote,
Co-Founder of Luggage Point
- “Loved participating in Prime Day. We
had great results today and sold out within hours. More importantly
our overall business did 4 times more sales on Prime Day than it
did last Wednesday. FBA continues to be a growth lever for our
business and Prime Day is one of many reasons to join and grow with
FBA. Thanks!” – Avrum Elmakis, CEO for Best Bully Sticks
- “All of our Prime Deals sold out, most
within the first hour. I can see Prime Day being the new Summer
Shopping Holiday.” – Howard Greenspan, President of SCS Direct
- “Today far far far exceeded our
expectations. I can't wait for us to participate again next year.
Thank you so much for all your help and support to make today such
a success.” – Larry Frankel, Director of Business Development for
OneCall and Huppins.
- “People jumped on #PrimeDay ... nearly
all our deals 100% claimed.” – Bernie Thompson, CEO for Plugable
Technologies
More to Prime
Amazon Prime is an annual membership program for $99 a year that
offers customers unlimited Free Two-Day Shipping on more than 20
million items across all categories, unlimited Free Same-Day
Delivery on more than a million items in 14 metro areas, unlimited
streaming of tens of thousands of movies and TV episodes, more than
one million songs, more than one thousand playlists and hundreds of
stations with Prime Music, early access to select Lightning Deals
all year long, free secure, unlimited photo storage in Amazon Cloud
Drive with Prime Photos and access to more than 800,000 books to
borrow with the Kindle Owners’ Lending Library. In addition, Prime
members in Atlanta, Austin, Baltimore, Brooklyn, Dallas, Manhattan,
Miami, and London receive one and two hour delivery on a selection
of tens of thousands of everyday essentials with the dedicated
Prime Now mobile app. Not a member? Start a free trial of Amazon
Prime at amazon.com/prime.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The
company is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire
tablets, Fire TV, and Amazon Echo are some of the products and
services pioneered by Amazon.
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