The Container Store Group Inc.'s first-quarter loss rose sharply largely on higher spending tied to a series of initiatives aimed at revamping sales as well as the impact of the stronger dollar.

Container Store reported a loss of $5.2 million, or 11 cents a share, for the 13 weeks ended May 30 compared with a year-earlier loss of $3.6 million, or seven cents a share. The company had projected a loss of 12 to 14 cents a share, including a penny a share related to higher freight costs due to West Coast port delays.

Shares, down 8.5% this year, rallied about 7% to $18.75 in late trading as results exceeded the company's targets. Container Store historically makes about 20% of annual profit in its first quarter.

The Coppell, Texas, company warned in February that it was approaching 2015 as an investment year, shoring up spending to offer such things as free shipping on orders above $75 and a customer-financing program.

Container Store emerged as one of the success stories following its initial public offering in 2013 as shares, priced at $18, surged to $36.20. But the discount-driven retail climate along with increased competition from big-box stores like Wal-Mart Stores Inc. and IKEA and online retailers like Amazon.com and Wayfair Inc. have weighed down on the chain's results.

Since fiscal 2009, quarterly sales at established stores have fluctuated widely, from a decrease of 12% to an increase of 12.9%.

In the latest period, sales at established stores fell 0.9%. Container Store had projected a loss of 3% to 4%, with about 1%, or $1.5 million, tied to the West Coast port delays that resulted from a protracted contract dispute. Adjusting for the West Coast port delays, company officials said sales at established stores would have been approximately flat for the quarter.

Overall, sales fell 2% to $169.8 million, missing the consensus of $173.6 million, according to analysts surveyed by Thomson Reuters. Gross margin improved to 58.5% from 58.1% a year earlier.

In local currency, Elfa third-party sales fell 5.8% from the year earlier, largely as sales fell in Norway and Russia. The Elfa business unit, which makes the customizable shelving and drawer systems, is based in Sweden and all purchases are made in Swedish krona. The conversion of Elfa's net sales into U.S. dollars, company officials said, lowered net sales by about $5.2 million.

TCS Closets, a high-end closet collection that company officials are marketing as a complement to the Elfa system, continued to show promise, company officials said, noting the average sales ticket exceeded $10,000 since its launch. The line, launched in the Dallas/Fort Worth area, is now available in 36 stores.

Container Store opened one store in the first quarter and plans to add eight more by year's end and relocate another as part of a target of surpassing 300 stores and increasing square footage by at least 12% a year. Container Store currently operates 71 stores in the U.S.

The company affirmed its financial projections for the year.

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