By Alistair Barr 

Amazon.com Inc. reported another quarter of skimpy profits, despite better-than-expected revenue growth, as the Web-commerce giant spent heavily on shipping, cloud computing and other initiatives.

The e-commerce giant also dispelled concern about a recent increase in the cost of its popular Prime unlimited shipping and video service.

Amazon said first-quarter revenue jumped 23% to $19.74 billion, from $16.1 billion in the same period a year earlier. Analysts were expecting quarterly revenue of $19.43 billion.

Chief Financial Officer Tom Szkutak said revenue growth was driven by new customers, new products, overseas expansion and the success of the company's cloud-computing offering. Revenue in Amazon's "Other" division, which includes the cloud business Amazon Web Services, rose 60% from a year earlier, to $1.2 billion.

Net income totaled $108 million, or 23 cents a share, up from $82 million, or 18 cents a share, a year earlier. The per-share number matched analysts' projections, according to Thomson Reuters.

Amazon's gross-profit margin, or the share of revenue remaining after paying for goods and related costs, came in at 28.8%, up more than two percentage points from a year ago. Mark Mahaney, an analyst at RBC Capital Markets, was looking for a gross margin of 28.6%.

"The revenue beat is positive given concerns investors had following slower unit growth during the holiday period," said Colin Sebastian, an analyst at RW Baird.

R.J. Hottovy, an equity analyst at Morningstar, called the revenue growth and higher gross margin "encouraging."

Amazon shares were little changed in after-hours trading. Earlier, shares rose $12.57, or 3.9%, in 4 p.m. trading on the Nasdaq Stock Market. The shares are down 15% so far this year.

Amazon is spending heavily on its network of warehouses, cloud-computing offering Amazon Web Services and new hardware such as the Fire TV set-top box. That sucks up a lot of the company's revenue each quarter, leaving slim earnings. However, if analysts and investors see signs of growth from this spending, they usually give Amazon the benefit of the doubt.

Shipping costs grew 31%, faster than revenue, to $1.8 billion. Net shipping costs, which include fees that Amazon charges for delivering goods, totaled $980 million, or 5% of sales, up from 4.7% of sales in the first quarter of 2013.

Revenue growth accelerated in Amazon's international business, but its operating loss grew, to $60 million, from $16 million.

During a conference call, Justin Post, an analyst at Bank of America Merill Lynch, asked Mr. Szkutak how much patience the company has for continued losses overseas. Mr. Szkutak said Amazon is investing "very heavily" in countries such as Spain, Italy and China because it sees big growth opportunities.

Mr. Szkutak said the company had not seen any impact from raising the cost of its Prime service by $20, or 25%, in late March.

Since the announcement, "we've seen memberships increase week-over-week, " Mr. Szkutak said, adding the numbers exceeded Amazon's internal predictions. "We certainly think that Prime members will continue to grow nicely over time."

For the current quarter, Amazon forecast revenue of $18.1 billion to $19.8 billion, a range whose midpoint is just below analysts' average estimate of $19.03 billion.

For the bottom line, Amazon projected an operating loss between $55 million and $455 million, an outlook that includes about $455 million for stock-based compensation and amortization of intangible assets, among other things.

That's below the expectations of analysts. But Mr. Sebastian, the RW Baird analyst, said Amazon's projections are "typically conservative, and that is seen as the low-case scenario."

Write to Alistair Barr at alistair.barr@wsj.com.

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