ADVFN - Advanced Financial Network.
HOME» NASDAQ » A » AMZN Stock Price » AMZN Stock News

Amazon.com Share News

 Amazon.com (mm) Stock Price
AMZN Stock Price
 Amazon.com (mm) Stock Chart
AMZN Stock Chart
 Amazon.com (mm) Stock News
AMZN Stock News
 Amazon.com (mm) Company Information
AMZN Company Information
 Amazon.com (mm) Stock Trades
AMZN Stock Trades

FOCUS: QVC Looks to Television to Make Big Online Splash

(This article was originally published Monday.) --Foundation lies with a television network that reaches six million viewers a day in the U.S. --People want to shop through a variety of devices and QVC is engaging with customers across these platforms, CEO says By Karen Talley NEW YORK--QVC is using its biggest asset, television, to build an online empire. The company, the biggest unit of Liberty Interactive Corp. (LINTA), is cross-selling using just about all the ways it can. There is traditional online selling through QVC's Internet site that connects shoppers to merchandise. There is also mobile shopping through applications. The foundation for it all lies with a television network that reaches six million viewers a day in the U.S. Through the shows, which still produce the majority of QVC's revenue through phone orders, the company encourages viewers to place their orders online, and then some. During "PM Style with Lisa Robertson," for instance, Robertson will regularly tell viewers that not only can they make their purchase through the Internet, they will also find an extended assortment online, in a boosted opportunity for sales. Viewers of "In The Kitchen With David" are able to interact with the live program through an app that can steer the content of the show through questions, comments and suggestions. QVC even takes it on the road, conducting a live Twitter feed on its "Fashion Night Out" program during Fashion Week. During the show, the network debuted merchandise that could be bought online. QVC has five apps in total, including its namesake; one for Isaac Mizrahi products; a beauty products app; a gift app; and an app for "In the Kitchen with David." Shoppers use these to connect with QVC for additional information about merchandise and to make purchases. "We are seeing how customers are changing their behavior of how they shop," said QVC Chief Executive Mike George. "People want to shop through a variety of devices and we're engaging with customers across these platforms." QVC, which accounted for $8.3 billion of Liberty Interactive's $9.6 billion in revenue last year, is seeing its digital efforts pay off. More than one-third of domestic sales and 20% of international sales are now through online purchases and 5% of sales come from mobile devices. It doesn't hurt that the typical QVC watcher is a "voracious shopper," said Mr. George. "They shop as entertainment, looking for value." Consumer research shows QVC viewers shop anywhere from Neiman Marcus to Macy's Inc. (M) to Amazon.com Inc. (AMZN), so the competitive field is a wide one. But QVC is well positioned, said Morgan Stanley analyst David Gober, who cited its "loyal customer base, status as the eighth-largest online retail company by revenues, and category flexibility." Mr. George said QVC provides more live programming than any other television network in the world. Christmas is the only day QVC isn't live. QVC also recognizes it has to offer products that cannot be gotten anywhere else and 75% of its merchandise is exclusive. The company is "elevating the quality of our own products and bringing in more quality brands," Mr. George said. Write to Karen Talley at karen.talley@dowjones.com

Stock News for Amazon.com (AMZN)
DateTimeHeadline
10/21/201423:15:19Luxembourg Tax Deals Under Pressure
10/20/201421:20:30Amazon, Simon & Schuster Reach Book Contract
10/19/201405:47:20MARKET SNAPSHOT: More Than 1/3 of Dow Stocks To Report This Week
10/16/201409:44:37U.S. Hot Stocks: Hot Stocks to Watch
10/15/201410:10:06India's Snapdeal in Talks With SoftBank, Others
10/15/201406:15:04Connect Group Shares Soar After Amazon Delivery Tie-Up
10/15/201406:08:37Connect Group Fiscal Year Pretax Profit Rises, Partners With...
10/14/201418:01:48TECH STOCKS: Tech Stocks Rise; Intel Tops Estimates
10/14/201417:42:02TECH STOCKS: Tech Stocks Up With Intel's Earnings On Tap
10/14/201400:32:56Google Adopts Delivery-Service Model, Targets Amazon
10/09/201417:11:52Singapore GIC Selling London Property
10/09/201417:10:57Singapore GIC Selling London's Bank of America Merrill Lynch...
10/07/201415:51:19MARKET SNAPSHOT: Dow Drops More Than 200 Points
10/07/201410:34:15MARKET SNAPSHOT: U.S. Stocks Extend Losses In Choppy Trade
10/07/201409:55:27MARKET SNAPSHOT: U.S. Stocks Drift Lower Ahead Of Earnings
10/07/201408:50:37EU Opens Probe Into Amazon's Tax Affairs
10/07/201408:37:21MARKET SNAPSHOT: U.S. Stocks: Futures Fall As Investors Book...
10/07/201408:02:39MARKET SNAPSHOT: U.S. Stocks: Futures Fall With Investors Expected...
10/01/201416:00:15Pepsi True Will Be Sold Exclusively on Amazon -CNBC
09/30/201421:10:07Amazon.com, Disney Back at Peace

Amazon.com and other NASDAQ stock quotes are delayed by at least 20 minutes.
All other stock price and quote data is delayed by at least 15 minutes unless otherwise stated. By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions
Contact Us | Copyright 1999-2007 ADVFN PLC. | Privacy Policy | Investment Warning | Data accreditations | Investor Relations

ADVFNADVFN ItalyADVFN GermanyADVFN FranceADVFN BrazilADVFN JapanADVFN UKADVFN US noad