EL SEGUNDO, Calif.,
Feb. 12, 2016 /PRNewswire/ -- Mattel,
Inc. (NASDAQ: MAT) kicks-off New York Toy Fair 2016 by
announcing today an easy-to-use 3D printing eco-system for families
– ThingMaker Design™ App and the ThingMaker™ 3D Printer.
Through a previously announced collaboration with Autodesk, Inc.
(NASDAQ: ADSK), ThingMaker is designed to virtually hand over the
"keys to the toy factory." The iconic ThingMaker from Mattel
first debuted as the original at-home maker device in the 1960s,
and has been completely reimagined for the 21st century.
The ThingMaker 3D printing eco-system, combined with a little
imagination, is all families need to design, create and print their
own toys from start to finish.
Whether creating figures such as dolls, robots and dinosaurs, or
wearable accessories like bracelets and necklaces, Mattel's new
ThingMaker eco-system is the answer for at-home creative play. By
downloading the ThingMaker Design App, families can browse through
easy-to-follow templates or tap into their imaginations and build
their own creations from hundreds of parts. When the masterpiece is
ready for creation, designs get sent right to the ThingMaker 3D
Printer, which prints parts in batches for easy assembly via ball
and socket joints.
"In today's digital age, it's more important than ever for
families to transcend the digital world and make their ideas real,"
said Aslan Appleman, senior
director, at Mattel. "ThingMaker pushes the boundaries of
imaginative play, giving families countless ways to customize their
toys and let their creativity run wild. We're thrilled to work with
the 3D design experts at Autodesk to bring this one-of-a-kind
experience to life."
"We're excited to work with a storied company like Mattel to
develop an app that bridges the digital and physical worlds and
brings new forms of making to the next generation of designers and
engineers," said Samir Hanna, vice
president and general manager, Digital Manufacturing Group,
Autodesk. "Creativity begins with inspiring the individual. The
ThingMaker eco-system makes building your own creations not only
possible, but more intuitive for young creators than ever
before."
Available fall 2016 in the U.S., consumers can purchase
ThingMaker 3D Printer at an expected SRP of $299.99 with pre-orders beginning February 15, 2016 on Amazon.com. Mattel
will have a variety of filament color options available for the
ThingMaker 3D Printer with additional design content including
branded options rolling out at a later date. The ThingMaker
Design App also works with other printers; it is available now and
free to download for iOS and Android devices.
For more information on ThingMaker 3D Printer and ThingMaker 3D
Design App please visit thingmaker.com.
About Mattel
The Mattel family of companies (Nasdaq:
MAT) is the worldwide leader in the design, manufacture and
marketing of toys and family products. Mattel's portfolio of
best-selling brands includes Barbie®, the most popular fashion doll
ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas
& Friends® and Fisher-Price® brands, including Little People®
and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and
RoseArt®, as well as a wide array of entertainment-inspired toy
lines. In 2013, Mattel was named one of the "World's Most Ethical
Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on
Corporate Responsibility Magazine's "100 Best Corporate Citizens"
list. With worldwide headquarters in El
Segundo, Calif., Mattel's companies employ nearly 30,000
people in 40 countries and territories and sell products in more
than 150 nations. At Mattel, we are Creating the Future of Play.
Visit us at http://www.mattel.com, http://www.facebook.com/mattel
or www.twitter.com/mattel.
About Autodesk
Autodesk helps people imagine, design
and create a better world. Everyone--from design professionals,
engineers and architects to digital artists, students and
hobbyists—uses Autodesk software to unlock their creativity and
solve important challenges. For more information
visit autodesk.com or follow @autodesk.
Autodesk and the Autodesk logo are registered trademarks of
Autodesk, Inc., and/or its subsidiaries and/or affiliates in the
USA and/or other countries. All
other brand names, product names or trademarks belong to their
respective holders. Autodesk reserves the right to alter product
and services offerings, and specifications and pricing at any time
without notice, and is not responsible for typographical or
graphical errors that may appear in this document.
© 2016 Autodesk, Inc. All rights reserved.
Mattel
Angela Emery,
310-252-3306
angela.emery@mattel.com
Katie Kotarak, 949-438-1-78
katie@thebrandamp.com
Autodesk
Jennifer
Gentrup, 415-547-2435
Jennifer.gentrup@autodesk.com
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SOURCE Mattel, Inc.