IgnitionOne and Netmining Reach Platinum Partnership with LiveRamp, Amp Up Capabilities
March 07 2017 - 9:00AM
IgnitionOne, a global marketing technology and services leader, and
Netmining, leading provider of programmatic data-driven solutions,
today announced a Platinum-level partnership with LiveRamp™, an
Acxiom® company (NASDAQ:ACXM) and leading provider of omnichannel
identity resolution. The partnership includes the international
integration of LiveRamp’s new IdentityLink offering for platforms.
In an increasingly customer-obsessed marketplace, IgnitionOne
and Netmining are powering real-time, one-to-one audience insights
for their clients using the IgnitionOne Score. Score-Powered
Marketing gives marketers the ability to track and evaluate
anonymous visitor behavior by measuring a visitor's products or
services of interest and propensity to convert. Customer scoring
allows more relevant, engaging messaging to be delivered to the
consumer at the right time.
LiveRamp’s IdentityLink solution allows marketers to create an
omnichannel view of the consumer, resolving first-, second-, and
third-party data to a privacy complaint identifier that can then be
activated in the IgnitionOne and Netmining platforms as part of
people-based marketing initiatives.
“IgnitionOne and Netmining are built on the foundational power
of data and audiences,” said Christopher Hansen, Chief Product
Officer at IgnitionOne. “Maximizing first-party data and building
stronger audiences through our partnership with LiveRamp helps us
catapult our capabilities to the next level.”
The partnership provides marketers with the ability to target
Score-Powered audiences throughout the digital ecosystem.
IgnitionOne and Netmining’s Score-Powered Marketing technology
enables marketers to create audiences from existing customers and
known prospects from their CRM and sales systems, and can activate
these audiences across channels such as digital, mobile, search,
social, and websites through LiveRamp IdentityLink.
“To truly understand, and thus be able to optimize, the customer
journey, marketers need to understand every touchpoint with the
consumer,” said Jeff Smith, LiveRamp Chief Marketing Officer. “The
LiveRamp partnership with IgnitionOne and Netmining provides
marketers the ability to build this understanding and activate it
throughout the digital ecosystem.”
About IgnitionOne IgnitionOne simplifies life
for marketers, allowing brands to more effectively engage with
customers and make the most out of every marketing dollar through
expert services and innovative technology. Our score-powered
audiences and optimization drive deep insights, so marketers can
reach customers across the most relevant channels with
personalized, 1:1 messaging.
With a global footprint of over 450 employees in 10 countries,
IgnitionOne is one of the largest independent marketing technology
companies in the world, currently scoring over 300 million users
monthly in 75 countries and powering more than $60 billion in
revenue each year for leading brands, including General Motors,
CenturyLink, Bridgestone, La Quinta and Acer, as well as
advertising agencies such as 360i, GroupM and Zenith Optimedia.
For more information, please
visit http://www.ignitionone.com or follow the company on
Twitter @ignitionone. About Netmining Netmining
provides intelligent audience targeting, powered by data and shaped
by the best analytical minds in the business. We believe your
marketing should be driven by human insights using data as a tool,
not the other way around. This approach creates a deeper
understanding of your brand. With the challenge of fragmented
consumer media habits, Netmining’s cross-device targeting and
attribution allows marketers to find their high-value consumers
wherever they are across all screens of engagement. The result is
your most important audience, delivered.
For more information, please visit netmining.com or follow
us on Twitter @netmining. Netmining is a member of the Interactive
Advertising Bureau (IAB), the Network Advertising Initiative (NAI)
and the Digital Advertising Alliance (DAA).
About LiveRamp
LiveRamp offers brands and the companies they work with identity
resolution that is integrated throughout the digital ecosystem, and
provides the foundation for omnichannel marketing. Our services
transform the technology platforms used by our clients into
people-based marketing channels that improve the relevancy of
marketing, and ultimately allow consumers to better connect with
the brands and products they love. LiveRamp is an Acxiom company,
delivering privacy-safe solutions to market and honoring the best
practices of leading associations including the Digital Advertising
Alliance's (DAA) ICON and App Choices programs. For more
information, visit www.LiveRamp.com.
Contacts
------------------
Alyssa Niemiec for LiveRamp
liveramp@havasformula.com
619-234-0345
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