NEW YORK, Jan. 30, 2017 /PRNewswire/ -- LiveIntent, the
industry-leading platform for people-based marketing and
advertising focused on the email channel, and LiveRamp™, an Acxiom®
company (NASDAQ: ACXM) and the leading provider of omnichannel
identity resolution, announced today a multi-faceted partnership to
help brands and publishers increase the value of their digital
media transactions. The strategic partnership works with brands and
publishers to bring potent people-based inventory to media buyers
at a scale comparable to people-based inventory from industry
leaders such as Facebook and Google.
LiveIntent, using LiveRamp's IdentityLink Identity Resolution
Service, can now provide reach and scale, along with the privacy
leading marketers demand, in order to provide consumer marketers
the ability to safely address their customers at the people-level
with custom messaging and measurement across the web.
"We've long empowered our advertising customers to buy
people-based audiences across the open web and with premium
publishers such as Facebook and Google," said LiveRamp CEO
Travis May. "LiveIntent's platform
offers a whole new path to crucial addressable people-based
inventory from a logged-in, viewable, and fraud-free environment
that is incremental to their existing efforts. Anonymized partner
data securely flows into and out of the LiveIntent Platform, giving
marketers the ability to close the loop on their known users.
Through our partnership powered by the email address, LiveRamp will
significantly increase the ease with which our customers can find
their customers and prospects across LiveIntent's audience of 145
million unique monthly people outside of the email channel.
In other words, the email address, the linchpin of Identity in a
modern world, will act as an identifier for brands finding their
known audiences as they traverse the open web."
In the LiveRamp Connect portal, from which LiveRamp customers
direct the transfer of their audiences and data, LiveIntent will be
a highlighted destination for those brands and advertisers seeking
incremental people-based inventory. Utilizing the IdentityLink
service, advertisers will be able to seamlessly load people-based
audiences they have set up for targeting into LiveIntent's Platform
to drive awareness, loyalty, and/or sales with a few clicks.
"Rarely can one partnership deliver so much value to so many
players in the ecosystem," said LiveIntent Founder and CEO
Matt Keiser. "Inventory buyers want
access to their audiences, and inventory sellers need to be able to
provide resolution to buyers for targeting, measurement and
attribution to prove the efficacy of their inventory. This
partnership helps both sides: buyer and seller. With LiveRamp and
their IdentityLink service, we've accelerated our ability to bring
our superpowers to a broader cohort of satisfied customers. In
LiveRamp, we have a partner that can help us expand our superpower
scope to include the full array of contexts and arenas that benefit
from people-based marketing and advertising."
About LiveIntent
LiveIntent is a smarter way to market
and advertise in email. The LiveIntent platform helps over 1100 top
brands deliver marketing and advertising messages in logged-in
media to over 145MM unique, engaged people each month, in emails
sent by over 1300 top US publishers and brands to their loyal
subscribers. LiveIntent was recognized for the past three years as
one of NYC's fastest growing companies (by Crain's) and as one of
America's Most Promising Companies (Forbes 2015.) With the
anonymized email address at the center of its platform, LiveIntent
and its Identity Graph provides incremental reach to brands, in
mobile inventory where brands are struggling to reach their
customers beyond Facebook and Twitter. LiveIntent is now one of the
largest people-based marketing platforms in the world reaching over
145MM logged-in people and also one of the first, having gone
to market with the technology in 2010. LiveIntent is headquartered
in NYC, with offices in Austin,
Berlin, Chicago, Copenhagen, Dallas, Detroit, Los
Angeles, San Francisco and
the UK, serving as home to 209 people and counting.
About LiveRamp
LiveRamp offers brands and the
companies they work with identity resolution that is integrated
throughout the digital ecosystem, and provides the foundation for
omnichannel marketing. Our services transform the technology
platforms used by our clients into people-based marketing channels
that improve the relevancy of marketing, and ultimately allow
consumers to better connect with the brands and products they love.
LiveRamp is an Acxiom company, delivering privacy-safe solutions to
market and honoring the best practices of leading associations
including the Digital Advertising Alliance's (DAA) ICON and App
Choices programs. For more information, visit www.LiveRamp.com.
CONTACT: Adam Berkowitz,
1-212-792-5348 x203, aberkowitz@liveintent.com
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SOURCE LiveIntent