LiveRamp Completes Acquisition of Arbor and Circulate
December 07 2016 - 04:05PM
Business Wire
Acxiom reports inducement grants under NASDAQ
Listing Rule 5365
LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading
provider of omnichannel identity resolution, today announced that
it has completed the acquisition of Arbor and Circulate, two
companies at the forefront of helping publishers connect
people-based data to the marketing ecosystem.
The acquisitions increase the scale of LiveRamp’s omnichannel
identity graph and network, enabling brands to expand people-based
marketing beyond Google and Facebook while allowing publishers to
better support marketers’ people-based initiatives. A recent
industry study from Morar Research, “The State of People-Based
Marketing,” revealed that while the majority of marketers take
advantage of the people-based marketing capabilities Google and
Facebook offer, an even greater number want to expand their
targeted marketing strategies across additional publishers and
channels, but struggle to do so.
“This is a big win for the entire LiveRamp ecosystem,” said
Travis May, President and General Manager at LiveRamp. “The
addition of Arbor and Circulate materially strengthens our network
and allows us to deliver even greater value to our clients and
partners. These acquisitions both increase our deterministic reach
and give us the ability to help all publishers tap into
people-based marketing budgets.”
The acquisitions double LiveRamp’s publisher partnerships to
more than 450 and bring strong “mobile-first” technology,
international reach, and impressive teams to LiveRamp. The Arbor
and Circulate teams will lead the strategy for LiveRamp’s
IdentityLink™ for Publishers offering.
In connection with the acquisition of Arbor and Circulate,
Acxiom has issued a total of 768,710 inducement restricted stock
unit (“RSU”) awards to approximately 40 newly hired, non-executive
employees. The awards were approved by Acxiom’s board of directors
and were granted as inducements to employment in accordance with
NASDAQ Listing Rule 5635(c)(4).
The Arbor inducement awards will vest over three years with 34%
of the RSUs vesting on the one-year anniversary of the closing date
of the Arbor merger and the remainder vesting in equal quarterly
installments thereafter, subject to the employee’s continued
service through each vesting date.
The Circulate inducement awards granted to certain key employees
of Circulate will vest over two years with 50% of the RSUs vesting
on the one-year anniversary of the closing date of the Circulate
merger and the remainder vesting in equal quarterly installments
thereafter, subject to the employee’s continued service through
each vesting date. The Circulate inducement awards granted to all
other Circulate employees will vest over four years with 25% of the
RSUs vesting on the one-year anniversary of the closing date of the
Circulate merger and the remainder vesting in equal annual
installments thereafter, subject to the employee’s continued
service through each vesting date.
All awards will be subject to the terms and conditions of
Acxiom’s 2011 Nonqualified Equity Compensation Plan.
About LiveRamp
LiveRamp offers brands and the companies they work with identity
resolution that is integrated throughout the digital ecosystem, and
provides the foundation for omnichannel marketing. Our services
transform the technology platforms used by our clients into
people-based marketing channels that improve the relevancy of
marketing, and ultimately allow consumers to better connect with
the brands and products they love. LiveRamp is an Acxiom company,
delivering privacy-safe solutions to market and honoring the best
practices of leading associations including the Digital Advertising
Alliance's (DAA) ICON and App Choices programs. For more
information, visit www.liveramp.com.
About Acxiom
Acxiom provides the data foundation for the world’s best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and the ethical use of data for more than 45 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. For more
information, visit www.acxiom.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161207006275/en/
AcxiomLauren Dillard, 650-372-2242Investor
Relationsinvestor.relations@acxiom.comMeggan Powers,
650-455-7532Corporate
Communicationsmeggan.powers@acxiom.comGACXM
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