Acxiom and LiveRamp Certify for EU-U.S. Privacy Shield
September 30 2016 - 11:00AM
Business Wire
Certifying for Transatlantic Personal Data
Transfer Mechanism Underscores Companies’ Ongoing Commitment to
Excellence in Data Protection
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced its certification to
the EU-U.S. Privacy Shield Framework. Certifying for Privacy Shield
extends the data protection Acxiom and LiveRamp™, an Acxiom
company, offer their clients by adding important safeguards to the
transfer of personal data from Europe to the U.S.
Acxiom is among the first global companies to achieve
certification and joins others listed on the Privacy Shield website
that have publicly committed to comply with the framework's data
protection requirements. To serve more than 7,000 global clients,
Acxiom and LiveRamp have made extensive infrastructure investments.
These include Global Service Centers in Europe and China and
offices throughout the U.S. and internationally, including several
European locations.
“We are pleased to self-certify and participate in the Privacy
Shield program,” said Warren Jenson, president at Acxiom
International. “We believe it is an important enhancement of our
data protection program enabling us to offer ‘gold standard’
protections to our European client and partner community. Using
data ethically builds trust, and certifying for the Shield
underscores our ongoing commitment to the ethical use, protection
and stewardship of data.”
Developed by the U.S. Department of Commerce and the European
Commission, the Privacy Shield enables companies on both sides of
the Atlantic to rely on the Shield as the legal transfer mechanism
for personal data from the EU to the U.S. The Shield provides
important legal certainty, clearing up confusion that companies
have struggled with since the invalidation of the Shield’s
predecessor, the EU Safe Harbor, in the fall of 2015.
“The Shield is a collaboration between the U.S. and EU that
meets tests recently laid out by the highest EU court,” said Sheila
Colclasure, vice president global executive for privacy and public
policy for Acxiom and LiveRamp. “Privacy Shield reflects EU
thinking and values for protecting personal data that cross-borders
into the U.S., which is important to us, our clients and partners
and the digital marketing ecosystem.”
As a complement to Privacy Shield, Acxiom will continue to
administer a robust data protection program that includes other
privacy enhancing measures, such as encryption, hashing and
de-identification of personal data before transatlantic data
transfer occurs. For certain data outside the scope of the Shield,
other legal data transfer mechanisms will be used, including
standard contractual clauses.
Acxiom has a long and established history of delivering
solutions to the marketplace that include protections for consumer
data. In addition to being the first company to hire a chief
privacy officer more than 20 years ago, Acxiom was the first to
create a portal (www.aboutthedata.com) that gives consumers the
ability to manage how their data is used in Acxiom products, and
the first to create a certified Safe Haven® environment with
controls designed to ensure that data is managed ethically and in
accordance with regional data protection requirements.
For more information about Privacy Shield, visit
www.privacyshield.gov.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
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AcxiomSherry Hamilton, 501-252-6029Corporate
Communicationssherry.hamilton@acxiom.comGACXM
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