Acxiom Appoints Leader of Client Delivery to President and General Manager of Marketing Services
January 11 2016 - 4:06PM
Business Wire
Former Gilead Sciences and Electronic Arts
Executive to Lead the Company’s $445M Marketing
Services Division
Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced the appointment of
Dennis Self as President and General Manager of Marketing
Services.
Self has held several mission critical roles within the company,
including senior vice president of delivery for Marketing Services,
where he led the transformation and modernization of Acxiom’s
client delivery function. Prior to that, he served as the company’s
chief information officer and senior vice president of technical
operations. In his new role, Self will build on the momentum of
Acxiom’s Marketing Services division and accelerate its growth by
bringing innovation and standardization to its offering, and
delivering a superior client experience.
Over the past 12 months, Acxiom’s Marketing Services division
has achieved the following successes:
- Expanded its portfolio of offerings to
include a next-generation marketing database solution that makes it
easy and safe to activate improved marketing capabilities
- Relaunched its email and cross-channel
marketing business, Acxiom Impact™, an advanced marketing offering
specifically designed to meet the unique needs of sophisticated
enterprise marketers
- Signed several key agreements,
including a number of new database contracts, and multi-year
renewals with three of its largest Financial Services clients
“Our Marketing Services business is key to Acxiom’s success in
providing clients with the ability to manage data and turn it into
meaningful insights,” said Acxiom CEO Scott Howe. “Dennis’
exceptional leadership skills, disciplined approach to operations
and deep knowledge of the data industry make him a natural leader
for the Marketing Services division as it continues to evolve and
grow.”
Prior to Acxiom, Dennis served as the chief information officer
for Gilead Sciences and Electronic Arts. Additionally, he held
various leadership positions at HP and worked as a strategy
consultant for Andersen Consulting, A.T. Kearney and Deloitte
Consulting.
Self earned his master’s degree in Business Administration from
the University of Chicago and holds a bachelor’s degree in
Management Information Systems from Old Dominion University. He
will be based in Little Rock, Arkansas and report to Acxiom’s CEO
Scott Howe.
About Acxiom
Acxiom is an enterprise data, analytics and software as a
service company that uniquely fuses trust, experience and scale to
fuel data-driven results. For over 40 years, Acxiom has been an
innovator in harnessing the most important sources and uses of data
to strengthen connections between people, businesses and their
partners. Utilizing a channel and media neutral approach, we
leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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Acxiom CorporationLauren Dillard, 650-372-2242Investor
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