LiveRamp Hires Luke McGuinness as Head of Data Partnerships
June 29 2015 - 9:00AM
Business Wire
McGuinness Appointment Signals Strong
Momentum for LiveRamp, Further Supports Onboarding Capabilities and
Data-Driven Marketing Growth and Adoption
LiveRamp™, an Acxiom® company (NASDAQ: ACXM), today announced it
has hired Luke McGuinness as head of Data Partnerships. In this
role, he will broaden LiveRamp’s network of partners and help
companies successfully onboard their data assets into the marketing
ecosystem.
McGuinness--an experienced leader in business development and
partnerships with a focus on audience development, data,
measurement and analytics--will work with industry-leading data
companies to onboard their data into LiveRamp’s extensive partner
network in a manner that is consistent with Acxiom and LiveRamp’s
ethical use of data and consumer privacy practices.
“In the age of data-driven marketing, data is the key to
creating seamless customer journeys across channels and devices,”
said Travis May, president of LiveRamp. “Luke‘s ability to forge
relationships that enable better access and distribution of data
will bring new energy and opportunities to the marketing ecosystem
resulting in highly engaging customer experiences.”
Previously, McGuinness served as senior vice president of data
and product strategy at Collective, where he led global data and
measurement initiatives, specifically focused on proprietary
multi-screen advertising products. His responsibilities included
business development, partnership management, product operations
and data innovation.
Prior to Collective, he served as vice president of data and
partnerships at Experian’s Hitwise business, where he had strategic
and operational responsibility for data acquisition, partner
management, data enhancement, strategic partnerships and other
business development activities. He holds a JD degree from Fordham
University School of Law.
About LiveRamp
LiveRamp connects more than 130 digital marketing and media
platforms. By onboarding customer data into the targeting,
measurement, and personalization products developed by our
partners, we help leading brands eliminate data silos and run more
efficient marketing programs. LiveRamp is an Acxiom company. For
more information, visit www.LiveRamp.com.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
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version on businesswire.com: http://www.businesswire.com/news/home/20150629005206/en/
AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.com(GACXM)
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