Acxiom Becomes an Audience Data Provider in Facebook Marketing Partner Program
February 17 2015 - 1:00PM
Business Wire
Provides Further Expertise in Audience Data and
Onboarding for Marketers Globally
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced it is joining the
newly renamed Facebook Marketing Partners Program, formerly the
Facebook PMD Program. As part of this, Acxiom’s audience data and
onboarding capabilities in the United States, France, Germany and
the United Kingdom, will be available to Facebook marketers
globally.
Acxiom’s data - which is available in Facebook as Partner
Categories through the Ads API, Ads Manager, and Power Editor -
allows marketers to select specific audiences based on Acxiom’s
interest and behavioral data. By leveraging insights beyond social
data, Partner Categories can enable marketing campaigns to perform
better, deliver more value and become more relevant to consumers,
all in a privacy compliant manner. This in turn helps Facebook’s
advertisers to better connect with people more inclined to buy
certain products or services.
Under the new Facebook program, marketers will be able to take
advantage of Acxiom’s marketing technology expertise in areas such
as cross-channel recognition and data onboarding, and as a result,
more efficiently organize partners based on their specific needs
grouped by country, specialty and industry.
“As part of the new Facebook Marketing Partners Program, we’re
pleased to further extend our services and expertise to marketers
globally,” said Dana Hayes group vice president, global partner
development at Acxiom. “We are looking forward to continuing to
deliver effective marketing practices and data-driven consumer
experiences for brands all over the world.”
For more than 45 years, Acxiom has been a global leader in
marketing data. Its clients include 47 Fortune 100 companies, which
rely on Acxiom’s rich and highly accurate data to reach their
targets online and offline. Some of these clients include:
- Eight of the top 10 insurance
providers
- Seven of the top 10 credit card
issuers
- Seven of the top 10 retail banks
- Seven of the top 10 retailers
- Seven of the top 10 automotive
manufacturers
- Seven of the top 10 U.S. hotels
- Six of the top 10 telecom/media
companies
- Five of the top 10 technology
companies
Follow the link to learn more about Audience Onboarding or
contact DATAGURU@acxiom.com for additional information about Custom
Partner Categories.
For more information about Facebook Marketing Partners and
Acxiom solutions for Facebook, please visit
http://facebookmarketingpartners.com/.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 45 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
Facebook® is a registered trademark of Facebook Inc.
Acxiom CorporationInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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