Customers Can Now Purchase iPhone in a Beautiful New Finish
& Contribute to the Global Fund to Fight AIDS
Apple® today announced iPhone® 7 and iPhone 7 Plus (PRODUCT)RED
Special Edition in a vibrant red aluminum finish, in recognition of
more than 10 years of partnership between Apple and (RED). This
gives customers an unprecedented way to contribute to the Global
Fund and bring the world a step closer to an AIDS-free generation.
The special edition (PRODUCT)RED iPhone will be available to order
online worldwide and in stores beginning Friday, March 24.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170321005601/en/
Apple Introduces iPhone 7 & iPhone 7
Plus (PRODUCT)RED Special Edition (Photo: Business Wire)
“Since we began working with (RED) 10 years ago, our customers
have made a significant impact in fighting the spread of AIDS
through the purchase of our products, from the original iPod nano
(PRODUCT)RED Special Edition all the way to today’s lineup of Beats
products and accessories for iPhone, iPad and Apple Watch,” said
Tim Cook, Apple’s CEO. “The introduction of this special edition
iPhone in a gorgeous red finish is our biggest (PRODUCT)RED
offering to date in celebration of our partnership with (RED), and
we can’t wait to get it into customers’ hands.”
“Apple is the world’s largest corporate donor to the Global
Fund, contributing more than $130 million as part of its
partnership with (RED),” said Deborah Dugan, (RED)’s CEO.
“Combining the global reach of the world’s most loved smartphone
with our efforts to provide access to life-saving ARV medication in
sub-Saharan Africa, customers now have a remarkable opportunity to
make a difference and contribute to the Global Fund through the
purchase of this new beautiful (PRODUCT)RED iPhone.”
iPhone 7 and iPhone 7 Plus are the best, most advanced iPhones
ever, packed with unique innovations that improve all the ways
iPhone is used every day. Both phones feature the most popular
camera in the world with advanced camera systems that shoot
incredible photos and videos day or night, more power and
performance with the best battery life ever in an iPhone, immersive
stereo speakers and a wide color system from camera to display, all
in a water and dust resistant design. iPhone comes with iOS 10,
which brings more expressive and animated ways to communicate in
Messages, new ways to use Siri® with your favorite apps,
beautifully redesigned Maps, Photos, Apple Music® and News, and the
Home app, which lets you simply and securely set up, manage and
control your home all in one place.
(RED)’s critical work provides access to life-saving HIV/AIDS
programs in sub-Saharan Africa, which is home to more than two
thirds of the world’s HIV-positive population. One hundred percent
of all money raised by (RED) goes directly to Global Fund HIV/AIDS
grants that provide testing, counseling, treatment and prevention
programs with a specific focus on eliminating transmission of the
virus from moms to their babies. Since it was founded in 2006,
(RED) has generated more than $465 million for the Global Fund,
with more than $130 million from Apple alone.
Pricing & Availability
• iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will
be available in 128GB and 256GB models starting at $749 (US) from
Apple.com and Apple Stores, and from Apple Authorized Resellers and
select carriers (prices may vary). The special edition (PRODUCT)RED
iPhone joins iPhone 7 finishes in jet black, black, silver, gold
and rose gold.
• Both special edition models are available worldwide beginning
Friday, March 24, and start shipping to customers by the end of
March in the US and more than 40 countries and regions, including
Australia, Belgium, Canada, China, France, Germany, Hong Kong,
Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore,
South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK
and United Arab Emirates. Brazil, Chile, Colombia, India, Turkey
and other countries will follow in April.
• The special edition iPhone joins the current (PRODUCT)RED
lineup, which is available for customers to purchase year-round,
including the full iPod® line of products, Beats Solo 3 Wireless
On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart
Battery Case and a range of accessories for iPhone, iPad® and Apple
Watch®.
• iPhone SE, the most powerful phone with a four-inch display,
will be available beginning Friday, March 24, in 32GB and 128GB
models, doubling the current capacity and replacing 16GB and 64GB
models, all at the same starting price of $399 (US) at Apple.com
and Apple Stores.
• New colors of Apple-designed iPhone 7 and iPhone 7 Plus
silicone cases in azure, camellia and pebble, and leather cases in
taupe, sapphire and berry will also be available at Apple.com and
Apple Stores starting at $35 (US).
• Through Apple’s iPhone Upgrade Program, customers in the US,
UK and China can get an unlocked iPhone 7 or iPhone 7 Plus
(PRODUCT)RED Special Edition, with the protection of AppleCare®+,
choose their carrier and have the opportunity to upgrade to a new
iPhone every year. The iPhone Upgrade Program is available at
Apple.com and Apple Stores in the US, with monthly payments
starting at $37 (US) for the 128GB model.
• With iPhone Trade-Up, customers can trade in their eligible
smartphone and use the credit toward the cost of a new iPhone.*
• Every customer who buys iPhone 7 or iPhone 7 Plus (PRODUCT)RED
Special Edition or iPhone SE from Apple will be offered free
Personal Setup, in-store or online*, to help them customize their
iPhone by setting up email, showing them new apps from the App
Store® and more.
• Anyone who wants to learn the basics or go further with their
new iPhone can register for a free workshop at every Apple
Store®.
*Where available.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple’s PR
website (www.apple.com/pr), or call Apple’s Media Helpline at (408)
974-2042.
© 2017 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, Siri, Apple Music, iPod, iPad, Apple Watch, AppleCare, App
Store and Apple Store are trademarks of Apple. Other company and
product names may be trademarks of their respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170321005601/en/
AppleAlex Kirschner, 408-974-2479alexkirschner@apple.comTrudy
Muller, 408-862-7426tmuller@apple.com
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