It's Goodbye QWERTY, Hello Emojis as Apple Redesigns the Keyboard
October 19 2016 - 5:59AM
Dow Jones News
By Eva Dou
BEIJING-- Apple Inc. has teamed up with an Australian startup to
turn the standard QWERTY keyboard into a blank slate.
The new keyboards will be a standard feature on MacBook laptops,
and will be able to display any alphabet, along with an unlimited
number of special commands and emojis, people familiar with the
plans said.
Apple is aiming for a 2018 launch, these people said.
The keyboard technology has been developed by Sonder Design Pty
Ltd., an Australian startup backed by Foxconn Technology Group. The
keyboards will use so-called E Ink displays much like those seen on
Amazon Inc.'s Kindle devices.
Tim Cook, Apple's chief executive, discussed the MacBook plans
with the heads of Foxconn and Sonder on Oct. 11 in China, the
people said.
The Guardian and a Reddit user reported last week that Apple was
in talks to acquire Sonder.
Foxconn and Sonder said they do not comment on potential
customers or dealings with other companies. Apple declined to
comment.
A few customizable keyboards have reached the market over the
years, including the "Optimus Popularis" keyboard by Art. Lebedev
Studio, a Russian design firm. But that unit sold for more than
$1,000, limiting its mass-market appeal.
Although the Apple keyboard would be a standard feature, it is
likely to hold added appeal to those who frequently type in more
than one language, including people in international business and
students. People who use software with specialized commands, such
as graphic designers and gamers, are also expected to welcome the
versatility of the device.
For everyday users, the new keyboard would also make it easy for
people to spice up their communications with emojis and other
symbolic substitutes for words, which have gained widespread
popularity through the spread of smartphones and social networking
apps.
For Cupertino, Calif.-based Apple, an eye-catching feature such
as a customizable keyboard could help retain interest in a maturing
product line.
Apple's main manufacturing partner, Foxconn, also hopes the
project can help it move up the value chain, supplying more key
components in addition to assembling devices. Sonder is part of
Foxconn's incubator program and the Taiwanese manufacturer plans to
invest in Sonder later this year, the people said.
Production of advanced components nets higher margins than
device assembly. Foxconn has made other efforts to shift its
business mix toward components, including its recent acquisition of
Japan's Sharp Corp .
Sonder's stand-alone smart keyboards will be launched later this
year. The preorder price is $199.
Write to Eva Dou at eva.dou@wsj.com
(END) Dow Jones Newswires
October 19, 2016 05:44 ET (09:44 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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