Apple Sets Event for Sept. 7
August 29 2016 - 1:41PM
Dow Jones News
By Tess Stynes
Apple Inc. is planning to host an event in San Francisco on
Sept. 7, at which the company is expected to unveil the latest
iPhone amid softening sales of its flagship product.
Apple's invitation for the event, which it released Monday,
doesn't mention the iPhone; however, the Cupertino, Calif., company
in recent years has unveiled a new iPhone at its September
event.
The Wall Street Journal reported in June that Apple plans to
make only subtle changes with its new models, breaking with its
recent pattern of overhauling the iPhone every two years.
Among other things, the Journal reported, the new smartphones
are expected to maintain the sizes of the larger-display models
Apple introduced in 2014, and refreshed with newer models last
fall.
Meanwhile, Apple is planning bigger design changes for 2017, the
10th anniversary of the original iPhone, The Journal reported.
The newest iPhone versions would come as the company seeks to
reinvigorate its smartphone sales, which have softened amid
increased competition, regulatory challenges in China and consumers
keeping their phones longer.
During July, Apple reported that its revenue fell for a second
straight quarter, along with sales of its iPhone. While the company
reported strong sales of the smaller iPhone SE launched in March,
its current models have failed to meet the booming sales of its
first batch of large-screen iPhones.
Write to Tess Stynes at tess.stynes@wsj.com
(END) Dow Jones Newswires
August 29, 2016 13:26 ET (17:26 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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