Apple Sells 13 Million New iPhones Since Launch--2nd Update
September 28 2015 - 11:14AM
Dow Jones News
By Tess Stynes
Apple Inc. said it has sold more than 13 million iPhone 6s and
iPhone 6s Plus models since their launch, up 30% from last year's
total and a record for the company.
Apple didn't break down the sales by model or by region.
Analysts, many of whom had projected sales between 12 million and
13 million, had noted that the phone's availability in China from
the launch would likely boost sales over the first weekend.
The updated phone includes enhanced battery life, a 12-megapixel
camera and a 3-D Touch screen as well as a new rose-gold model.
Also helping early sales, analysts said, was a longer lead-time for
orders.
Mizuho Securities USA analyst Abhey Lamba said the jump from
last year's initial total of 10 million was "clearly impressive"
but reflected the greater initial distribution. "Apple made its new
phone available in 12 regions this time, including fast-growing
China, versus 10 a year ago," the analyst said.
Apple said Monday that the latest versions of the iPhone would
be available in more than 40 additional countries beginning Oct. 9
and more than 130 countries by year's end.
Mr. Lamba said the expanded distribution "could help the company
get past the tough compare for the December quarter, but the entire
6s cycle will likely have a tough time competing against tough
compares," which could become an issue in the March quarter.
Shares of Apple dropped 1.2% to $113.30 in morning trading amid
a broader market sell-off.
Write to Tess Stynes at tess.stynes@wsj.com
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(END) Dow Jones Newswires
September 28, 2015 10:59 ET (14:59 GMT)
Copyright (c) 2015 Dow Jones & Company, Inc.
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