IFCO Introduces New Merchandising Solutions for Retailers and Producers
28 January 2016 - 8:00PM
Business Wire
Global leader in RPCs launches custom display options for
standardized reusable packaging
In response to a growing demand from both producers and
retailers for customized display options, IFCO is introducing a
variety of innovative merchandising solutions which allow the
customization of standard reusable plastic containers (RPCs). This
approach enables IFCO customers to take advantage of the market
standard packaging solution in combination with an individual look
which can be changed whenever desired (such as for promotions or
special seasonal looks).
“IFCO will show a number of these solutions at our stand at
Fruit Logistica to seek feedback from our customers to help shape
our offer to best meet our customers’ needs,” said Wolfgang
Orgeldinger, Chief Executive Officer of IFCO.
The solutions include Fresh Frames™, fully-customizable rattan
or wood cases which surround the RPC on display, either on the
shelf or stacked on the floor; Promo Plates™ (patent pending),
fully-customizable thin plastic plates which easily clip onto the
exterior of the RPC to completely and temporarily change the look
of the RPC to the desired design (wood look, basket look, color
graphics, etc.); Shelf Strips: strips of real wood which attach
directly to display shelves; Graphic Clips: small, easy-to-use
clips which attach directly to the RPC to hold promotional signs or
price cards; X-wing Dividers: food safe plastic hinged divider
which divides the interior of the RPC either in half or in quarters
to allow multiple products to be displayed in a single RPC; and RPC
Wraps: fully customizable, high graphic vinyl panels which are
wrapped around a stack of RPCs for maximum graphics space and an
eye-catching presentation.
IFCO’s new merchandising solutions can be seen at the Fruit
Logistica fair in Berlin, February 3 - 5, 2016, hall 20, stand
B-15.
Additional Information
IFCO is the leading global provider of reusable packaging
solutions, operating a pool of over 225 million Reusable Plastic
Containers (RPCs) in 37 countries. IFCO RPCs are used primarily to
transport fresh products from producers to leading grocery
retailers worldwide. IFCO's solutions help retailers and producers
reduce costs and increase sales by maximizing efficiency, product
protection, sustainability, and safety throughout their supply
chains. IFCO is a member of the Brambles family of companies. For
more information, visit www.ifco.com.
About Brambles
Brambles Limited (ASX:BXB) is a supply-chain logistics company
operating in more than 50 countries, primarily through the CHEP and
IFCO brands. The group is specialized in the pooling of unit-load
equipment and related services and concentrates on the outsourced
management of pallets, crates and containers. Brambles primarily
serves the supply chains for consumer goods, dry and fresh food,
food retail trade and general manufacturing industries. The Group
is also active in specialized sectors and supports the automotive,
aerospace and oil and gas industries. Brambles employs more than
14,000 people and owns more than 500 million pallets, crates and
containers through a network of approximately 850 service centers.
For further information, please visit www.brambles.com.
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IFCOHillary FemalVP - Global MarketingT: + 1 813-463-4124F: + 1
813-286-2070M: + 1 813 992 1470Hillary.Femal@ifco.com
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