Securities America Introduces Behavioral Finance Training
March 02 2017 - 7:00AM
Business Wire
To better equip advisors with the skills to steer clients away
from costly choices fueled by emotions, Securities America, a
wholly owned subsidiary of Ladenburg Thalmann Financial Services
Inc. (NYSE MKT: LTS, LTS PrA), recently added Behavioral Finance to
its professional development opportunities.
Behavioral Finance is an interdisciplinary school of thought
that links investing, neuroscience and psychology to help advisors
better understand why investors sometimes make costly, irrational
decisions with their finances.
With cooperation from think2perform, Securities America’s first
Behavioral Finance workshops were held in November and December
2016. It hopes to certify 100 advisors in 2017.
Lance Harshbarger, a CERTIFIED FINANCIAL PLANNER™ professional
with a practice in Overland Park, Kan., said the three-day training
will be vital as the industry shifts its focus from selling
investment products to providing broad-based service.
“What’s important to the success or failure of any individual
family is not whether they owned mutual fund A over mutual fund B,”
Harshbarger said. “It's their behavior as an investor that’s
ultimately going to determine whether or not they make it to the
destination they have in mind with their retirement plan.”
Kirk Hulett, executive vice president of strategy and practice
management, said Securities America offers live workshops rather
than online courses because it gives participants the opportunity
to learn from each other and share their experiences. In addition
to the advisors who have completed the training, Hulett and all
Securities America practice management consultants earned their
Behavioral Finance certification.
“Securities America is going all-in on Behavioral Financial
advice. We strongly believe behavioral advice paired with expert
financial planning an investment management is the model for the
practice of the future,” Hulett said. “Because the course is about
recognizing, understanding and responding to emotions and behavior,
we knew the best setting was where advisors could practice the
techniques in-person with other professionals before working with
clients.”
Upcoming Securities America Behavioral Finance workshops will be
April 26-27 and June 5 in Minneapolis, Minn., and May 22-23 and
June 15 in Dallas, Texas. To receive the Behavioral Finance
designation, participants will need to attend all three days of
each workshop and pass an online test.
Securities America is one of the nation’s largest independent
broker-dealers with more than 2,000 independent advisors and
approximately $60 billion in client assets.
Securities offered through Securities America, Inc., member
FINRA/SIPC. Advisory services offered through Securities America
Advisors, Inc., an SEC Registered Investment Advisory Firm.
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version on businesswire.com: http://www.businesswire.com/news/home/20170302005169/en/
Securities AmericaNatalie Hadley402-399-9111 ext.
4606800-747-6111 ext. 4606nhadley@saionline.com
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