Wholly-owned by ADVFN, CupidBay.com (www.cupidbay.com) is an international friendship and dating Website. It is one of the few sites, which allows users to create detailed profiles, take advantage of the advanced matchmaking facility, send and receive unlimited messages and chat in real-time for free. It launched its first premium service in November 2004.

CupidBay.com currently has 1.3 million plus users from over 200 different countries. It receives over 45 million page impressions a month and currently has in excess of 900,000 monthly unique visitors. CupidBay announced at the end of March 2006 that it had surpassed the milestone of one million registered users and in the following seven months increased its user base by 30%.